Root Jonathan R sold $37K of HOG

Ford CEO James Farley Jr. sold 16,205 shares of Harley-Davidson stock for about $392,971, according to a June 4 SEC filing. He previously sold 6,454 shares for about $124,304 on Feb. 25. Harley-Davidson said Farley stepped down from its board in February without disagreement, and he still owns about 6,000 shares.

Harley-Davidson hired Artie Starrs as CEO and Marcus Fischer as chief brand officer in 2025, after the company said in 2024 it would back away from DEI-related policies amid backlash, according to conservative activist Robby Starbuck. Starbuck alleges both executives previously promoted DEI and “woke” initiatives at prior roles.

Conservative influencer Robby Starbuck renewed his boycott call against Harley-Davidson, alleging the company’s CEO Artie Starrs and chief brand officer Marcus Fischer have promoted DEI and LGBTQ-related programs, including race-conscious workplace policies. Starbuck cited Starrs’ prior roles at Topgolf and Pizza Hut and Fischer’s past at Carmichael Lynch. Harley-Davidson had promised in 2024 to drop DEI initiatives, but Starbuck says it did not. The Post sought comment from Harley-Davidson and

BlackRock, Inc. has filed an amended Schedule 13G/A, disclosing beneficial ownership of 10,554,876 shares of Harley-Davidson (NYSE: HOG) common stock, which represents 9.4% of the outstanding shares. The filing indicates BlackRock holds sole voting power over 10,218,083 shares and sole dispositive power over all 10,554,876 shares as of March 31, 2026. This significant, though passive, stake was finalized with a signature on April 24, 2026.

Harley-Davidson is recalling 16,994 units of its 2025-2026 Softail models, including the Street Bob, Heritage Classic, Low Rider S, and Low Rider ST, due to a potential rear brake fluid leak. The issue stems from the rear brake lines being positioned too close to the body control module (BCM), which can cause wear and lead to a loss of rear braking performance. Dealers will replace the BCM caddy and associated hardware to create more clearance, and inspect/replace damaged brake lines.

Harley-Davidson has launched a new brand platform called “Ride,” featuring a national ad campaign set to Willie Nelson’s “On the Road Again,” ahead of rolling out a new growth strategy in May. The campaign celebrates the joy of riding and marks a return to the brand’s iconic bar and shield logo. This marketing reset follows a challenging year with a 12% decline in global retail motorcycle sales, and is designed to help the company achieve sustainable growth.