Colgate India spends nearly Rs 200 crore on advertising in Q4 as sales growth accelerates

Canada’s TSX Composite fell 1.5% to 34,680.83 by noon Friday, tracking Wall Street declines after stronger-than-expected U.S. and Canadian payroll data raised expectations of tighter policy. Statistics Canada reported 88,000 jobs added in May and unemployment down to 6.6%. TSX Venture slid 4.6%. On Wall Street, S&P 500 and Nasdaq dropped as Treasury yields rose to 4.54% and chip stocks sold off.

Colgate Optic White® and Taiwan tea chain Chicha San Chen launched a crossover promotion in Hong Kong, running June 5–July 4, 2026. All 17 Chicha San Chen branches will sell the limited drink “Optic White Green Tea with Mist Foam” (HK$43). The brands cite Colgate’s 5% hydrogen peroxide (HP) whitening toothpaste and offer 500 complimentary drinks and toothpaste vouchers, plus a June 19–25 pop-up at five locations.

Colgate-Palmolive (CL) is down about 11.1% from its Feb. 27 52-week high of $99.33 and has fallen 9.3% over three months versus the Dow’s 4.9% gain, though it is up 11.7% YTD versus the index’s 6.8%. After its May 1 Q1 2026 report, revenue rose 8.4% to $5.3B and adjusted EPS rose to $0.97. Analysts rate it “Moderate Buy” with a $95.16 mean target.

RBC Capital Markets said in a research note that the “K-shaped economy” is structural, not cyclical, and will intensify through the decade, pushing consumer goods firms toward “barbell” portfolios with growth at the extremes and little in the middle. It cited widening gaps in AI access, wealth, healthspan, and education. RBC analyst Nik Modi warned Amazon and Temu could disintermediate brands.

Colgate-Palmolive India increased its advertising and promotional spending by 10.5% year-on-year to Rs 199 crore in Q4 FY26, despite a marginal decline in quarterly profit. The company's total expenses rose to Rs 1,121.6 crore, primarily due to higher investments in marketing and operations. For the full fiscal year FY26, ad spend reached Rs 819 crore, and total income grew by 8.8% to Rs 1,612.2 crore.

Colgate-Palmolive India reported largely flat net profit for the quarter ended March, primarily due to GST-related charges, income-tax refund credit adjustments, and organizational restructuring costs. Despite these impacts, the company's revenue increased by 9.1% year-on-year to Rs 1,595.4 crore, driven by broad-based growth across its core and premium portfolios. The company emphasized its focus on premiumisation and disciplined cost management to sustain growth momentum.