Apple approves Poke as the first AI agent on its Messages for Business platform
Poke, a startup that lets users interact with AI agents via text, has been approved as the first AI agent to run on Apple’s Messages for Business platform, according to TechCrunch. Launched in March, it has relayed about 100 million messages and works via SMS, Telegram, and some WhatsApp markets; iMessage support is now added. Apple required live-support capability and clear AI identification; Poke says Apple charges per user.

Approval expands Apple’s AI-agent distribution channel inside iMessage for business-to-consumer interactions, potentially improving monetization of Messages for Business.
Apple approved Poke as the first AI agent on its Messages for Business, adding a new per-user AI distribution revenue stream for Apple.
Near-term impact likely limited, but supports a bullish narrative into WWDC AI announcements and platform monetization.
Background
Apple’s Messages for Business lets consumers interact with businesses via iMessage’s interface, supporting automated chat and live agents; until now it hadn’t allowed stand-alone third-party AI agents.
Why it matters
Poke’s approval indicates Apple is operationalizing a controlled pathway for third-party AI agents on iMessage, with Apple charging per-user and requiring trust/safety and UI compliance. This can reinforce investor expectations that Apple will monetize AI distribution through existing messaging touchpoints.
Market relevance
Material for AAPL as it confirms a concrete AI-agent distribution monetization mechanism inside iMessage ahead of WWDC.
Market effects
Strengthens the competitive position of Apple’s messaging ecosystem for AI agents, raising distribution pressure on third-party agent platforms.
Primarily US/Western consumer messaging ecosystem; limited direct regional specificity in the article.
iMessage expansion for AI agents can influence global AI-agent distribution strategies, especially where Apple devices dominate.
Alternative perspectives
Per-user pricing is not disclosed and adoption may be gradual; the approval could be more symbolic than revenue-material initially.
Regulatory and platform-approval friction (live-support verification, UI/link-preview constraints) may slow scaling for additional agents, limiting near-term network effects.
Key entities
- public_companyApple
Approved Poke as the first AI agent on Messages for Business and charges per-user on the platform.
- startupPoke
AI-agent startup that routes requests via text (SMS/Telegram/WhatsApp) and is now adding iMessage support after approval.



