BlackRock (NYSE: HOG) holds 9.4% of Harley-Davidson, 10.55M shares
BlackRock, Inc. has filed an amended Schedule 13G/A, disclosing beneficial ownership of 10,554,876 shares of Harley-Davidson (NYSE: HOG) common stock, which represents 9.4% of the outstanding shares. The filing indicates BlackRock holds sole voting power over 10,218,083 shares and sole dispositive power over all 10,554,876 shares as of March 31, 2026. This significant, though passive, stake was finalized with a signature on April 24, 2026.
APR 16·Motorcycle.com▼
2025-2026 Harley-Davidson Softail Models Recalled For Rear Brake Issue
Harley-Davidson is recalling 16,994 units of its 2025-2026 Softail models, including the Street Bob, Heritage Classic, Low Rider S, and Low Rider ST, due to a potential rear brake fluid leak. The issue stems from the rear brake lines being positioned too close to the body control module (BCM), which can cause wear and lead to a loss of rear braking performance. Dealers will replace the BCM caddy and associated hardware to create more clearance, and inspect/replace damaged brake lines.
APR 10·Marketing Dive▲
Harley-Davidson resets brand ahead of growth strategy rollout
Harley-Davidson has launched a new brand platform called “Ride,” featuring a national ad campaign set to Willie Nelson’s “On the Road Again,” ahead of rolling out a new growth strategy in May. The campaign celebrates the joy of riding and marks a return to the brand’s iconic bar and shield logo. This marketing reset follows a challenging year with a 12% decline in global retail motorcycle sales, and is designed to help the company achieve sustainable growth.
