$HOG

Harley-Davidson's stock has risen 31% since CEO Artie Starrs' appointment, driven by a turnaround plan called 'Back to the Bricks'. Citi Group's James Hardiman upgraded the stock, citing strong retail growth and potential for further gains. The company is expanding its lineup and bringing production back to the U.S. Investors are reacting positively to these developments.

Harley-Davidson's shares rose following an upgrade by Citigroup. The stock is up 6.52% in 5 days and 28.31% year-to-date. The upgrade is based on various composite ratings, including valuation and EPS revisions.

Stock futures dip as European debt concerns weigh on markets. Nvidia rises 0.6% on AI infrastructure spending, while Intel falls 4% amid TSMC-Terafab collaboration talks. Several companies see significant premarket moves: ALVO +8%, CBRS +4.5%, DKNG +4.6%, EL +2.8%, HOG +5.7%, PCVX +56%, PTC +36%, RXO +20%, TSM +1.6%, TXRH +2.2%, WFC +2.2%. US economic data and Fed speakers are on the calendar.

Analysts made several calls on Monday. Morgan Stanley upgraded Wells Fargo to overweight, citing improved balance sheet growth. Bank of America initiated Vylor with a buy rating and $78 price target. Bernstein reiterated Nvidia as outperform, highlighting its datacenter opportunity. BMO initiated nVent Electric and Vertiv as outperform, citing growth in AI infrastructure and data centers. Jefferies initiated Samsara as buy, expecting strong revenue growth.

Wall Street analysts issued updates on several companies. Estee Lauder (EL) was upgraded to Outperform with a $108 target, Harley-Davidson (HOG) to Buy with a $33 target, Microsoft (MSFT) to Buy with a $665 target, and Wells Fargo (WFC) to Overweight with a $102 target. Align Technology (ALGN) was downgraded to In Line with a $155 target, and HubSpot (HUBS) to Market Perform. Bitcoin (BTC) saw volatility, trading around $86,120 after a Citigroup $113,000 target.

U.S. stock futures fell 0.2% as investors monitored bond-market jitters and Fed rate outlooks. Group 1 Automotive dropped 2.1% after Morgan Stanley downgraded it to Underweight, citing execution risks and industry headwinds. Harley-Davidson rose 3.8% following a Citi upgrade to Buy, citing insider buying and strong earnings. Cerebras Systems gained 6.1% after OpenAI CEO Sam Altman called it a close partner. Brazilian ADRs surged 6-10% post-election results.

Harley-Davidson (HOG) stock rose 3.8% premarket after Citi upgraded it to Buy with a $33 price target. The move follows insider buying, Q2 earnings beats, and raised guidance. Broader market trends were not a factor.

MotoAmerica acknowledged Harley-Davidson's decision to exit the King of the Baggers Championship after 2026, expressing disappointment and challenges due to late notice. The series' future is uncertain without Harley's factory involvement, though Indian Motorcycle remains committed. Harley will focus on the FIM Harley-Davidson Bagger World Cup, citing global reach.

Harley-Davidson will end its factory racing participation in the Mission King Of The Baggers Championship after the 2026 season. MotoAmerica expressed disappointment but is exploring options to continue the class, thanking fans for their support.

Harley-Davidson (HOG) director Daniel J. Nova converted 5,168 share units into common stock on September 24, 2026, increasing his direct holdings to 52,773 shares. The conversion was part of the company's amended Director Stock Plan and included shares from automatic dividend reinvestment.