HARLEY-DAVIDSON, INC.
Harley-Davidson (HOG) shares fell 1.4% after Canada announced tariffs on U.S. imports, raising concerns about sales. The company's P/S ratio is 0.75x, below historical and industry averages. GF Value™ estimates HOG is 2.2% overvalued. Insiders and gurus show confidence with recent buying activity.
Harley-Davidson raised prices for its X440 motorcycle in India, with the top variant increasing by Rs 2,000. The X440 T now costs Rs 2.86 lakh, and the X440 S costs Rs 2.60 lakh. No technical changes were made. Tata Motors also announced a price hike of up to Rs 25,000 for its vehicles, citing higher input costs and inflation.
LiveWire, a Harley-Davidson spinoff, reported a $18.1 million net loss in Q1 2026, despite a 176% increase in electric motorcycle sales. The company's stock price is $1.14, having narrowly avoided delisting. LiveWire reduced the price of its One motorcycle by 15% to $13,999, down from $16,499.
Over the past 7 days, alphai's AI scored 2 news stories mentioning HOG (HARLEY-DAVIDSON, INC.). Coverage has skewed bearish: 0 bullish, 1 neutral, and 1 bearish.
Recent HOG coverage spans financial news, corporate actions and technology.
In the last 30 days, HOG insiders filed 4 SEC Form 4 transactions — 3 purchases ($1.4M) and 1 sale ($39K). The most active reporter was NOVA DANIEL J with 1 filing. 25% of those filings were made under pre-arranged Rule 10b5-1 plans.
Negative tariff news pressures HOG price lower.
Price hike may pressure margins and affect demand in the Indian market.
The weak earnings and near‑delisting risk suggest continued pressure on HOG shares.
Potential safety issue may prompt dealer visits and warranty costs; limited impact on sales but could affect short‑term sentiment.
Potential short-term sales and service cost impact; limited price effect unless broader safety concerns arise.
alphai scores every news story that mentions HOG with an AI model for sentiment and relevance, and aggregates insider trades from HARLEY-DAVIDSON, INC.'s SEC EDGAR Form 4 filings. Figures refresh continuously.
Harley-Davidson (HOG) shares fell 1.4% after Canada announced tariffs on U.S. imports, raising concerns about sales. The company's P/S ratio is 0.75x, below historical and industry averages. GF Value™ estimates HOG is 2.2% overvalued. Insiders and gurus show confidence with recent buying activity.
2 min readHarley-Davidson raised prices for its X440 motorcycle in India, with the top variant increasing by Rs 2,000. The X440 T now costs Rs 2.86 lakh, and the X440 S costs Rs 2.60 lakh. No technical changes were made. Tata Motors also announced a price hike of up to Rs 25,000 for its vehicles, citing higher input costs and inflation.
2 min readLiveWire, a Harley-Davidson spinoff, reported a $18.1 million net loss in Q1 2026, despite a 176% increase in electric motorcycle sales. The company's stock price is $1.14, having narrowly avoided delisting. LiveWire reduced the price of its One motorcycle by 15% to $13,999, down from $16,499.
2 min readHarley-Davidson is recalling 2025 and 2026 Softail models (Low Rider ST, Low Rider S, Street Bob, Heritage Classic) due to a potential rear brake line leak caused by contact with the body control module. The recall, administered by the NHTSA, affects 16,994 U.S. vehicles and 1,689 in Germany. Dealers will replace the control module bracket and inspect the brake line. No accidents or injuries have been reported.
2 min readHarley-Davidson is recalling 88,039 motorcycles in the U.S. due to a blocked vent hole in the air filter box, which can cause hot oil to spray when the dipstick is removed. The recall, coded 0193, affects nine models, with the Road Glide and Street Glide accounting for 86% of the affected units. One injury has been reported. The issue stems from a manufacturing defect by supplier Walbro. Harley-Davidson will inspect and clear the vent if blocked, free of charge. The recall also applies globally,
1 min readHarley-Davidson is redesigning its 2026 trike lineup and placing the 2026 CVO Street Glide 3 Limited at the top. The model costs $54,999, $15,800 more than the standard Street Glide 3 Limited. It features the Milwaukee-Eight VVT 121 (114 hp, 138 lb-ft) and a six-speaker Rockford Fosgate audio system. The article also notes a 2,500-unit Liberty Edition run with cosmetic changes.
6 min readAmerican Century Investment Management, American Century Companies, and the Stowers Institute filed a Schedule 13G for Harley-Davidson. As of 06/30/2026, they reported beneficial ownership of 5,351,228 shares, or 5.1% of the class, with sole voting and dispositive power and no shared power.
2 min readHarley-Davidson filed US trademark applications for RMCR and RMXR, reported by Motorcycle.com. The filings suggest a production Revolution Max Cafe Racer and a flat-tracker model, with RM likely referring to its Revolution Max V-twin engine family. The Revolution Max is offered in 975cc and 1,250cc versions, and the 1,250cc concept was claimed at 150 hp and 127.4 Nm.
3 min readLittleton Gayle (CLO, CCO, CAO & Corp Sec) purchased 7,500 shares of HARLEY-DAVIDSON, INC. (HOG) at $26.38 ($0.20M total) on 2026-08-11.
1 min readStarrs Artie (President & CEO) purchased 10,000 shares of HARLEY-DAVIDSON, INC. (HOG) at $25.89 ($0.26M total) on 2026-08-10.
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