Nike’s stock has struggled after a 15.5% post-earnings “bear gap” on April 1, and options data shows bearish sentiment. According to Schaeffer’s Rocky White, NKE’s 10-day buy-to-open put/call ratio has crossed 1.0 at the 90th percentile 11 times in three years, with a 64% chance of being lower one month later and an average 5.8% loss. Shares were $44.33; a 5.8% drop implies ~$41.76 near the May 18 10-year low of $41.35.
The article compares Nike and Lululemon as potential 2026 buys. Nike’s FY2025 revenue fell to about $46.3B (down ~9.8%) with net income near $3.2B and net margin ~7%; it reported ~2.2x current ratio and ~$3.3B free cash flow. Lululemon’s FY2025 revenue rose to ~$11.1B with net income ~$1.6B and net margin ~14.2%, plus ~$921.7M free cash flow. It cites production concentration risks for Nike (51% footwear in Vietnam) and tariff/geographic sourcing risks for Lululemon.
A Reddit thread asked which brands “slowly ruined” their reputations, drawing thousands of replies. Commenters cited HP, saying printers push subscriptions and can brick third-party cartridges; HP CEO Enrique Lores told RTM World HP loses money on hardware but earns on supplies, with fiscal 2025 hardware units down 12% and printing net revenue down 4% annually. Others cited Nike’s reported 70% stock drop in five years and Pizza Hut’s declining sales.