How Weak Guidance At Nike Stock Has Changed Its Investment Story
NIKE reported fiscal Q1 2027 sales of $11.2B and net income of $712M, with guidance for a high single-digit revenue decline for the full year. The company faces pressure in Greater China, weakness in Sportswear and Jordan, and is implementing restructuring and cost-cutting measures. Investors are focused on whether these challenges will stabilize by fiscal 2027, with management projecting $48.5B revenue and $3.7B earnings by 2029.






