NIKE, Inc.
NIKE designs, develops, markets and sells athletic footwear, apparel, equipment, accessories and services worldwide. It sells through NIKE-owned retail stores and digital platforms, as well as wholesale accounts that include independent distributors, licensees and sales representatives. NIKE also offers interactive consumer services and experiences, including sport-focused events, fitness and activity apps, and digital retail features. Nearly all its products are made by independent contractors. Products are sold under the NIKE, Jordan and Converse brands. NIKE and Jordan operations are organized into the North America, EMEA, Greater China, and APLA segments; Converse is a separate reportable segment, selling casual sneakers, apparel and accessories. NIKE also earns money through licensing agreements that allow unaffiliated parties to make and sell products using NIKE-owned trademarks. NIKE is headquartered in Beaverton, Oregon.
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See all $NKE insider activity →Nike's stock trades at a lower P/E than the S&P 500, but management reported weak demand in the lifestyle market, hurting traffic and sales. Sportswear revenue fell by low double digits, while sports categories grew. Total revenue declined 4.3% to $11.2B. Management expects revenue and earnings to fall further in fiscal 2027 and 2028.
Nike (NKE) shares fell 43.79% over the past year, with a dividend yield near 4.36%, close to the 10-year Treasury yield. The company's 24-year streak of dividend increases faces challenges as its payout ratio is high, and cash flow is weak. Nike's balance sheet remains strong, unlike peers like Under Armour (UAA) and Lululemon (LULU). Revenue missed expectations, and China's market is expected to worsen.
NIKE (NKE) is implementing its Pace Transformation strategy to simplify operations and improve cost structure, aiming for $2.5B in savings by fiscal 2031. The plan includes reducing complexity, improving decision-making, and optimizing resources. NKE expects $1B in pre-tax charges, with most savings in fiscal 2029-2030. Shares have fallen 15.2% in six months, trading at a forward P/E of 27.96X. Analysts expect a 20.9% EPS decline in fiscal 2027, followed by 24.8% growth in fiscal 2028.
Over the past 7 days, AlphAI's AI scored 25 news stories mentioning NKE (NIKE, Inc.). Coverage has skewed bearish: 6 bullish, 6 neutral, and 13 bearish.
Recent NKE coverage spans earnings and financial news.
Guidance downgrade and sales weakness suggest downward pressure on the stock.
Dividend sustainability concerns may weigh on the stock.
Cost‑restructuring could improve margins and support the stock if savings materialize.
Continued weakness likely keeps stock pressured.
Modest price decline as investors digest weaker-than-expected revenue and guidance.
AlphAI scores every news story that mentions NKE with an AI model for sentiment and relevance, and aggregates insider trades from NIKE, Inc.'s SEC EDGAR Form 4 filings. Figures refresh continuously.
Nike's stock trades at a lower P/E than the S&P 500, but management reported weak demand in the lifestyle market, hurting traffic and sales. Sportswear revenue fell by low double digits, while sports categories grew. Total revenue declined 4.3% to $11.2B. Management expects revenue and earnings to fall further in fiscal 2027 and 2028.
2 min readNike (NKE) shares fell 43.79% over the past year, with a dividend yield near 4.36%, close to the 10-year Treasury yield. The company's 24-year streak of dividend increases faces challenges as its payout ratio is high, and cash flow is weak. Nike's balance sheet remains strong, unlike peers like Under Armour (UAA) and Lululemon (LULU). Revenue missed expectations, and China's market is expected to worsen.
3 min readNIKE (NKE) is implementing its Pace Transformation strategy to simplify operations and improve cost structure, aiming for $2.5B in savings by fiscal 2031. The plan includes reducing complexity, improving decision-making, and optimizing resources. NKE expects $1B in pre-tax charges, with most savings in fiscal 2029-2030. Shares have fallen 15.2% in six months, trading at a forward P/E of 27.96X. Analysts expect a 20.9% EPS decline in fiscal 2027, followed by 24.8% growth in fiscal 2028.
3 min readPalantir (PLTR), ServiceNow (NOW), and PTC (PTC) are the only three S&P 500 stocks among the 25 worst performers in 2026 that are up for the year. Palantir's revenue grew 93% in Q2, and it raised its full-year forecast. ServiceNow's subscription revenue rose 24.5% in Q2. PTC's comeback came from a buyout offer by Schneider Electric (SBGSY).
3 min readNike shares fell 0.41% to $37.74 in early trading on Oct. 27, reflecting investor caution over its turnaround efforts. The company reported Q1 revenue of $11.2B, down 4%, with weak sales in Greater China. CEO Elliott Hill highlighted challenges but noted progress in performance products. Nike guided to a high-single-digit revenue decline for FY2027. Analysts have mixed views on its recovery timeline and China-related challenges.
3 min readNike (NKE) shares closed at $37.30, near a 52-week low of $31.97. The company faces sales declines and competitive pressures, with management forecasting a high single-digit percentage sales drop this year. The new CEO is implementing a turnaround plan, but results are not yet evident.
2 min readNike has released the Air Max Goadome Low Foamposite, a low-top boot resembling a sneaker. It features a Foamposite upper and Air cushioning, debuting in a 'Metallic Gold' colorway. The shoes have begun appearing in overseas stores and will soon be available on Nike's global channels.
1 min readNike plans to release the Vomero Premium SP 'Skeleton' on October 27, 2026, priced at $230, according to reports. The sneakers will be available via SNKRS and select retailers. Updates will be shared on Nice Kicks' social media and website.
1 min readBMO Capital reiterated an Underperform rating on Dick’s Sporting Goods (DKS) with a $110 price target, citing concerns over Nike’s strategy to reduce Lifestyle and Jordan Retro products. DKS shares have fallen 35% in six months. The firm also noted DKS's $1B debt issuance and S&P's stable outlook due to acquisition challenges and promotional retail environment. Analysts have mixed ratings on DKS, with targets ranging from $110 to $205.
2 min readNike's Q1 revenue fell 4% to $11.21B, with Greater China and Converse down 26% and 28% respectively. EPS beat estimates at $0.48. Management guided fiscal 2027 revenue down by a high single digit rate, with adjusted EPS of $1.15 to $1.35. Moody's moved its outlook to negative, and the stock trades above the average analyst target of $36.50.
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