Meta hits out at Australia’s ‘news tax’ – Asian Tech Roundup
Meta criticised Australia’s revived “news tax” plan, saying it is “grossly unfair”. Under the proposal, major platforms including Meta, Google and TikTok would pay a 2.25% levy on Australian revenue unless they strike deals with local publishers. Australia says it closes a loophole from its earlier code; Meta says it could breach trade rules.

Australia’s news-levy proposal raises regulatory and cost-risk for Meta’s Australia ad/news distribution model.
Meta warns Australia’s proposed 2.25% levy on social platforms’ Australian revenue is “grossly unfair” and may face legal challenges.
Near-term sentiment pressure possible if traders price higher compliance costs or adverse legal/regulatory outcomes.
Background
Australia previously attempted to force platforms to fund local news via the News Media Bargaining Code; Meta removed content under an earlier loophole, prompting a second attempt with a revenue-linked levy.
Why it matters
The article frames Meta’s response as escalation and potential legal/political pressure, increasing near-term regulatory uncertainty for affected platforms in Australia.
Market relevance
Regulatory headline risk for major social platforms with Australian revenue exposure; watch for follow-on legal/negotiation developments.
Market effects
Sets a precedent for revenue-linked “news support” levies that could spread to other jurisdictions and increase compliance/bargaining costs for ad-driven platforms.
Australia-focused regulatory risk may drive cross-border sentiment for US social platforms with meaningful AU revenue.
If challenged under trade-agreement/discrimination arguments, outcomes could influence similar policy designs elsewhere.
Alternative perspectives
Legal experts suggest discrimination lawsuits are unlikely to succeed, implying the market may eventually treat this as a cost of doing business rather than a deal-breaker.
The key variable is whether platforms can negotiate publisher deals that offset the levy; the article doesn’t quantify likely deal economics or implementation timing.
Key entities
- companyMeta
Criticizes Australia’s proposed 2.25% revenue levy on platforms supporting local news unless publisher deals are struck.
- governmentAustralia
Revived attempt to require large social platforms to financially support local news organisations.





