Priceline’s AI agent Penny lands in Snapchat ads amid holiday rush
Priceline is the first travel brand to use Snapchat's AI Sponsored Snaps, allowing users to chat with its AI agent Penny. The campaign aims to drive awareness and adoption for Penny, which converts users at twice the rate of non-Penny users. Priceline reports a 20% year-over-year increase in average domestic round-trip airfare for Thanksgiving, according to Hotel Dive.






