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SEC EDGARMAY 262 min read$LEVI

Haas Robert D. sold $682K of LEVI (indirect holdings)

Haas Robert D. sold 31,000 indirectly-held shares of LEVI STRAUSS & CO (LEVI) at $22.00 ($0.68M total) on 2026-05-21 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · Haas Robert D.
Published May 26, 2026, 3:32 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI May 26, 2026, 3:43 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
About AlphAI AI DeskScoring methodologyReport an issue
AlphAI market briefInsider activity
Primary signal
$LEVI
Neutral
high confidence
Mentioned
$LEVI
Relevance
6/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$LEVINeutralLow
01

Why it matters

This is primarily a sentiment/positioning datapoint; absent any accompanying corporate event, it is unlikely to change valuation drivers.

02

Market read

Traders may monitor for follow-on selling/ownership changes, but the 10b5-1 designation makes the signal weaker than discretionary selling.

03

What to watch

Insider sales can still matter if they coincide with other negative signals (guidance, margin pressure, demand softness), but none are mentioned here.

Relevance 6/10Timing: Immediate awareness for positioning; unlikely to drive follow-through without additional news.

Background

SEC Form 4 disclosure: Haas Robert D., a 10% owner of LEVI, reported an open-market sale of 31,000 shares executed 2026-05-21 under a pre-arranged 10b5-1 plan.

Company-level read

Ticker impact

$LEVINeutralHigh confidence
Context

LEVI insider Haas (10% owner) sold 31,000 shares in an open-market transaction under a pre-arranged 10b5-1 plan on 2026-05-21.

Expected impact

Low near-term impact; any reaction is likely limited to intraday sentiment around insider selling.

Evidence & confidence

The article provides only an SEC Form 4 sale with a stated pre-arranged 10b5-1 plan and no accompanying company-specific operational or financial news.

Market effects

Sector

Minimal—this is company-specific insider activity with no stated sector-wide trigger.

Regional

None indicated.

Global

None indicated.

Counterpoint

What could challenge this read

Because the sale is under a pre-arranged 10b5-1 plan and the holder ends with 0 shares, it may reflect scheduled liquidity rather than bearish expectations.

Key entities

  • issuer
    LEVI

    Levi Strauss & Co.; 10% owner Haas Robert D. filed a Form 4 reporting a 10b5-1 open-market sale.

  • insider
    Haas Robert D.

    10% owner who sold 31,000 shares; holdings after transaction reported as 0 shares.

Read at source← All news

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

LEVI insider trading history →

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