$CELH

Hanson Eric purchased $218K of CELH

Hanson Eric (President & COO) purchased 7,500 shares of Celsius Holdings, Inc. (CELH) at $29.04 ($0.22M total) on 2026-05-21.

Original reporting
SEC EDGAR · Hanson Eric
Published May 26, 2026, 8:31 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI May 26, 2026, 8:37 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
AlphAI market briefInsider activity
Primary signal
$CELH
Bullish
low confidence
Mentioned
$CELH
Relevance
7/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$CELHBullishMed
01

Why it matters

The disclosure provides a near-term sentiment datapoint (insider buying) but does not include earnings, guidance, product, or regulatory developments that would directly reprice the stock.

02

Market read

Traders may watch for follow-on insider activity or confirmatory fundamental news, but the filing alone is unlikely to drive a sustained move.

03

What to watch

The purchase size ($217.8k) is moderate versus company market cap; without additional filings or guidance, signal strength is constrained.

Relevance 7/10Timing: Immediate (today’s filing) but effects typically short-lived without follow-on fundamentals.

Background

The article summarizes an SEC Form 4 insider transaction for Celsius Holdings, Inc. (CELH) by Hanson Eric, President & COO.

Company-level read

Ticker impact

$CELHBullishLow confidence
Context

Celsius Holdings’ President & COO Hanson Eric bought 7,500 CELH shares in an open-market transaction disclosed via SEC Form 4.

Expected impact

Likely limited near-term impact; any reaction should be small and fade unless accompanied by operating/news catalysts.

Evidence & confidence

This is an SEC Form 4 insider purchase with no 10b5-1 plan and no accompanying company-specific operational update in the filing summary provided.

Market effects

Limited read-across to beverage/energy-drink peers; insider buying is company-specific and not a sector-wide reset.

None indicated; transaction is US-listed and insider-specific.

None indicated; no international deal/regulatory development mentioned.

Counterpoint

Insider purchases can reflect diversification, liquidity needs, or routine compensation-related activity rather than a strong forward-looking view.

Key entities

  • Celsius Holdings, Inc.

    Subject of the insider transaction; President & COO Hanson Eric reported an open-market purchase.

  • Hanson Eric

    President & COO who purchased 7,500 shares of CELH at $29.0400/share.

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

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Why Celsius (CELH) Shares Are Getting Obliterated Today

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Celsius Holdings stock falls after Deutsche Bank downgrade

Celsius Holdings (CELH) shares fell 5.1% premarket Thursday after Deutsche Bank downgraded the stock to Hold from Buy, citing weak core brand performance and delayed recovery. Analyst Steve Powers raised the price target to $35 from $30 but expressed concerns about sustained growth. The stock had risen 30% in the past month, partly due to investor expectations of operational improvements.