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SEC EDGARMAY 271 min read$ASB

DeLoye Dennis sold $141K of ASB

DeLoye Dennis (Executive Vice President) sold 5,000 shares of ASSOCIATED BANC-CORP (ASB) at $28.26 ($0.14M total) on 2026-05-26.

Original reporting
SEC EDGAR · DeLoye Dennis
Published May 27, 2026, 3:25 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI May 27, 2026, 3:26 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
About AlphAI AI DeskScoring methodologyReport an issue
AlphAI market briefInsider activity
Primary signal
$ASB
Neutral
medium confidence
Mentioned
$ASB
Relevance
6/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$ASBNeutralLow
01

Why it matters

Because it is a routine insider sale disclosure and lacks any accompanying company event, it is more likely to affect short-term sentiment than fundamentals.

02

Market read

Traders may monitor for patterns of continued insider selling, but this single transaction alone is unlikely to drive a sustained repricing.

03

What to watch

No 10b5-1 plan is cited, but the article does not provide context (e.g., scheduled sales, option exercises, or prior plans), so interpreting motive is speculative.

Relevance 6/10Timing: Immediate (filed 2026-05-27) but informationally routine for most traders.

Background

The article is an SEC Form 4 insider transaction: EVP DeLoye Dennis sold 5,000 ASB shares for ~$141.3k on 2026-05-26, with holdings after sale of 30,684 shares.

Company-level read

Ticker impact

$ASBNeutralMedium confidence
Context

Associated Banc-Corp (ASB) disclosed an officer open-market sale of 5,000 shares by EVP DeLoye Dennis on 2026-05-26.

Expected impact

Likely limited near-term impact; any reaction should be small unless follow-on insider selling accelerates.

Evidence & confidence

The filing is a routine insider transaction disclosure (Form 4) without accompanying company-specific operational or financial news.

Market effects

Sector

Minor read-through only: bank-insider selling can marginally affect sentiment, but no sector catalyst is provided.

Regional

None indicated; the disclosure is company-specific and not tied to regional banking stress.

Global

None indicated; no cross-border or macro linkage mentioned.

Counterpoint

What could challenge this read

The sale may be liquidity-driven (taxes/diversification) and not a view on ASB’s prospects, especially given the modest dollar amount versus typical insider holdings.

Key entities

  • issuer
    Associated Banc-Corp

    Subject of the Form 4 insider transaction; EVP DeLoye Dennis sold 5,000 shares.

  • insider
    DeLoye Dennis

    Executive Vice President who executed the open-market sale; no 10b5-1 plan is indicated.

Read at source← All news

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

ASB insider trading history →

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