$LEVI

Haas Robert D. sold $4.5M of LEVI (indirect holdings)

Haas Robert D. sold 198,283 indirectly-held shares of LEVI STRAUSS & CO (LEVI) at an average of $22.72 ($22.68–$24.00, $4.51M total) across 2 trades over 2026-05-26 to 2026-05-27 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · Haas Robert D.
Published May 28, 2026, 4:00 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Aug 6, 2026, 8:44 AM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
AlphAI market briefInsider activity
Primary signal
$LEVI
Neutral
high confidence
Mentioned
$LEVI
Relevance
5/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$LEVINeutralLow
01

Why it matters

The only new information is the disclosed sale size, price range, and that post-transaction holdings are 0 shares; there is no guidance, deal, or regulatory action.

02

Market read

Traders may note the insider sale for sentiment, but the 10b5-1 framing and lack of fundamental updates make it unlikely to drive a durable repricing.

03

What to watch

The article does not disclose motivations, tax considerations, or whether other insiders have offsetting buys; without that, signal quality is low.

Relevance 5/10Novelty 3/10Timing: Filed 2026-05-28, covering sales on 2026-05-26 to 2026-05-27

Background

The article is an SEC Form 4 insider transaction disclosure for LEVI, reported by 10% owner Robert D. Haas with a pre-arranged 10b5-1 plan.

Company-level read

Ticker impact

$LEVINeutralHigh confidence
Context

LEVI disclosed via Form 4 that 10% owner Robert D. Haas sold 198,283 shares in open-market transactions for about $4.51M.

Expected impact

Likely limited near-term impact; any effect is more about sentiment than fundamentals.

Evidence & confidence

The filing is an SEC Form 4 insider transaction, explicitly marked as a pre-arranged 10b5-1 plan, and provides no new company-specific news beyond the sale.

Market effects

Minimal; insider sales do not typically reset sector expectations without accompanying fundamentals.

None indicated.

None indicated.

Counterpoint

Because the sale is under a 10b5-1 plan and the holdings after transaction are 0 shares, it may reflect scheduled liquidity needs rather than bearish views.

Key entities

  • LEVI

    Levi Strauss & Co., the company whose shares were sold in the disclosed insider transaction.

  • Robert D. Haas

    10% owner who executed open-market sales under a pre-arranged 10b5-1 plan.

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

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