Benzinga
Cyrille Bolloré, CEO of Bolloré SE, urged Universal Music Group to reject Bill Ackman’s $64 billion takeover bid, saying the price is “not there” and that the offer relies on company cash, according to Reuters. Bolloré controls 18.4% of UMG and Vivendi 13.4%, giving them blocking power. Ackman said Bolloré’s stake is key and proposed shifting UMG’s listing to NYSE.
How this was made

The 30-second read
Why it matters
Bolloré’s public stance is a direct catalyst for reassessing takeover odds and potential renegotiation paths, especially given stated voting power.
Market read
A major UMG shareholder’s first public response increases uncertainty around deal completion and can quickly reprice deal-exposed sentiment.
What to watch
The article doesn’t quantify how other shareholders will vote or whether regulatory/financing constraints exist; those could dominate outcomes versus rhetoric.
Background
UMG was spun out of Vivendi in 2021; Vivendi and the Bolloré family together hold enough stake to block Ackman’s unsolicited $64B takeover attempt.
Ticker impact
The article links Ackman’s bid narrative to Pershing Square USA’s post-IPO trading drop and allocation structure.
Limited immediate impact; any move would be sentiment-driven around Ackman’s broader bid.
PSUS is discussed for context (allocation and price drop), not as a subject of a new corporate event.
Market effects
Could increase scrutiny of large media/music M&A premia and shareholder-consent dynamics in European cross-border deals.
Potential volatility in European-listed/ADR sentiment for media assets tied to U.S. activist-led bids.
Signals activist takeover execution risk, which can spill into broader M&A/activist sentiment globally.
Counterpoint
Ackman may still secure support by adjusting price/terms; Bolloré’s “open to selling a few percent at a higher price” implies negotiation leverage rather than outright rejection.
Key entities
- companyUniversal Music Group N.V.
Subject of Ackman’s unsolicited $64B takeover bid; Bolloré urges rejection.
- acquirerPershing Square Holdings / Bill Ackman
Proponent of the unsolicited bid; proposal includes a NYSE listing shift and retail-heavy allocation framing.
- major_shareholderBolloré SE
Bolloré family CEO publicly opposes the bid and indicates willingness to sell only at a higher price.



