$PGNY

Swartz Allison sold $61K of PGNY

Swartz Allison (EVP, GC) sold 2,398 shares of Progyny, Inc. (PGNY) at $25.46 on 2026-05-28 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · Swartz Allison
Published Jun 1, 2026, 8:08 PM UTC
Analysis
alphai AI DeskAI-generated
Added to alphai Jun 1, 2026, 8:26 PM UTC. Informational, not investment advice.
How this was made
alphai summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
alphai market briefInsider activity
Primary signal
$PGNY
Neutral
high confidence
Mentioned
$PGNY
Relevance
4/10
alphai data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$PGNYNeutralLow
01

Why it matters

Because the sale is explicitly under a pre-arranged 10b5-1 plan, it is usually treated as non-discretionary and therefore has limited fundamental impact.

02

Market read

A routine insider sale disclosure; traders typically do not treat it as a standalone catalyst.

03

What to watch

The sale could be tax/compensation-related; the net effect depends on whether there are concurrent buys, option exercises, or changes in total insider holdings.

Relevance 4/10Novelty 2/10Timing: Filed June 1; transaction executed May 28 (routine Form 4 disclosure).

Background

This is an SEC Form 4 insider transaction (officer/direct holding) reported via EDGAR; it includes execution details and a stated 10b5-1 plan.

Company-level read

Ticker impact

$PGNYNeutralHigh confidence
Context

Progyny disclosed an EVP/GC open-market sale of 2,398 shares ($61,053) under a pre-arranged 10b5-1 plan on May 28.

Expected impact

Likely minimal; any reaction is expected to be short-lived unless accompanied by other company-specific news.

Evidence & confidence

The filing is a routine Form 4 transaction and explicitly states a pre-arranged 10b5-1 plan, reducing interpretive weight versus discretionary selling.

Market effects

No clear sector read-through; this is company-specific insider transaction disclosure.

None.

None.

Counterpoint

Even with 10b5-1, repeated insider selling can coincide with periods of reduced confidence or liquidity needs; monitor for clustering of sales vs buys.

Key entities

  • Progyny, Inc.

    Company whose shares were sold by an EVP/GC via an open-market transaction under a 10b5-1 plan.

  • Swartz Allison

    EVP, GC who sold 2,398 shares on May 28, 2026.

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