$PFGC

KING A BRENT sold $545K of PFGC

KING A BRENT (See Remarks) sold 5,641 shares of Performance Food Group Co (PFGC) at an average of $96.63 ($96.58–$96.73, $0.55M total) across 2 trades on 2026-06-01 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · KING A BRENT
Published Jun 2, 2026, 9:00 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Sep 28, 2026, 3:47 AM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
AlphAI market briefInsider activity
Primary signal
$PFGC
Bearish
medium confidence
Mentioned
$PFGC
Relevance
4/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$PFGCBearishLow
01

Why it matters

The insider sale may lead to short‑term price weakness but is unlikely to change long‑term fundamentals.

02

Market read

A routine insider sale with modest dollar size; traders may watch for any follow‑on activity.

03

What to watch

The 10b5-1 plan pre‑arranged the sale, reducing the informational value of the transaction.

Relevance 4/10Novelty 4/10Timing: after-hours filing on June 2

Background

Performance Food Group Co. is a leading foodservice distributor in the United States.

Company-level read

Ticker impact

$PFGCBearishMedium confidence
Context

Officer Brent King sold 5,641 shares for $545K via a 10b5-1 plan, reducing his stake to 57,211 shares.

Expected impact

likely downward pressure as the market prices in the insider sell.

Evidence & confidence

A $545K sale by an officer is material for a mid‑cap company and suggests potential concerns.

Market effects

Minimal impact on the food distribution sector; the sale is company‑specific.

No broader regional effect.

Limited to investors tracking Performance Food Group.

Counterpoint

The sale could be routine portfolio rebalancing, not a negative signal.

Key entities

  • Performance Food Group Co.

    US‑listed food distribution company (ticker PFGC).

  • Brent King

    Company officer who filed the Form 4 sale.

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

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