Macy’s (NYSE:M) Stock Price Expected to Rise, JPMorgan Chase & Co. Analyst Says
JPMorgan Chase raised its Macy’s (NYSE:M) price target to $27 from $21 and kept a “neutral” rating, implying 15.85% upside. Other firms adjusted targets: Telsey to $23, Weiss reiterated “hold (c),” Zacks upgraded to “hold,” UBS reiterated “sell,” and Wall Street Zen cut to “hold.” Macy’s shares rose to $23.31.
How this was made
The 30-second read
Why it matters
The immediate trading relevance is the combination of (1) a specific new upside target from JPMorgan, (2) earnings and revenue beats, and (3) raised FY26 guidance—together increasing the probability of continued positive estimate revisions.
Market read
Street sentiment improved after the earnings beat and raised FY26 guidance, but rating distribution remains cautious, implying a more tactical (not thesis-changing) setup.
What to watch
Insider sales and the relatively modest net margin (2.84%) could cap upside if investors focus on durability of margin expansion versus revenue comps.
Background
The piece centers on analyst target revisions for Macy’s following its June 3 quarterly earnings release and guidance update.
Ticker impact
JPMorgan raised Macy’s price target to $27 from $21 and other brokers adjusted targets after the June 3 earnings beat and guidance.
Moderate upward drift possible as traders reprice toward the higher target range; upside may fade if momentum stalls near recent highs.
The article provides a fresh analyst target change (JPMorgan) plus cited earnings beat and raised FY26 guidance, but it lacks new operational catalysts beyond that and shows consensus still unfavorable (MarketBeat ‘Reduce’).
Market effects
Supports the ‘turnaround improving’ narrative for department-store retail, potentially improving sentiment for other discretionary retailers with similar margin/growth profiles.
Primarily US retail sentiment; limited direct cross-region impact implied.
Low—Macy’s is US-focused retail, so global spillover is likely limited to broader consumer-demand sentiment.
Counterpoint
Despite the JPMorgan target raise, multiple firms still rate M as Hold/Sell and consensus is ‘Reduce,’ suggesting the stock may already price in the earnings beat.
Key entities
- companyMacy’s, Inc.
Omnichannel US department store operator; subject of analyst target changes and post-earnings guidance discussion.
- financial_institutionJPMorgan Chase & Co.
Raised Macy’s price objective from $21 to $27 while keeping a neutral rating.
- personAntony Spring
Macy’s CEO; sold shares in an SEC-disclosed transaction (tax/vesting-related).
