$SBUX

BREWER BRADY sold $155K of SBUX

BREWER BRADY (ceo, International) sold 1,641 shares of STARBUCKS CORP (SBUX) at $94.33 ($0.15M total) on 2026-06-05 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · BREWER BRADY
Published Jun 9, 2026, 10:29 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Jun 9, 2026, 10:34 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
AlphAI market briefInsider activity
Primary signal
$SBUX
Neutral
high confidence
Mentioned
$SBUX
Relevance
3/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$SBUXNeutralLow
01

Why it matters

The CEO’s open-market sale (under a 10b5-1 plan) is a disclosure of ownership change, not a fundamental corporate event.

02

Market read

Traders may note the insider selling as a minor sentiment datapoint, but there is no new operational or financial information.

03

What to watch

The filing does not reveal intent beyond the pre-arranged plan; without context on total holdings, frequency of sales, or buy-side activity, signal quality is limited.

Relevance 3/10Novelty 3/10Timing: Filed 2026-06-09 (covers sale dated 2026-06-05)

Background

The article is a primary-source SEC Form 4 insider transaction disclosure for Starbucks.

Company-level read

Ticker impact

$SBUXNeutralHigh confidence
Context

Starbucks CEO Brewer Brady filed an open-market sale of 1,641 shares at $94.33 on 2026-06-05 under a 10b5-1 plan.

Expected impact

Low likelihood of a sustained price move from this filing alone; any reaction would be short-lived unless accompanied by other catalysts.

Evidence & confidence

Form 4 insider sales under pre-arranged 10b5-1 plans are typically less informative than unscheduled trades, and the article provides no new company-specific operational or financial development.

Market effects

Minimal—single-company insider transaction without accompanying guidance/earnings/regulatory developments.

None indicated.

None indicated.

Counterpoint

Even 10b5-1 sales can coincide with internal views on valuation; traders may still use it as a weak bearish sentiment input if positioning is crowded.

Key entities

  • STARBUCKS CORP

    Subject of the SEC Form 4 insider transaction disclosure.

  • BREWER BRADY

    Starbucks CEO, International; reported an open-market sale under a pre-arranged 10b5-1 plan.

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

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