$ASB

Braeger Matthew R sold $141K of ASB

Braeger Matthew R (Executive Vice President) sold 5,000 shares of ASSOCIATED BANC-CORP (ASB) at an average of $28.17 ($28.17–$28.18, $0.14M total) across 2 trades on 2026-06-09.

Original reporting
SEC EDGAR · Braeger Matthew R
Published Jun 10, 2026, 2:50 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Jun 10, 2026, 2:53 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
AlphAI market briefInsider activity
Primary signal
$ASB
Neutral
high confidence
Mentioned
$ASB
Relevance
4/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$ASBNeutralLow
01

Why it matters

Traders may note the sale for sentiment/positioning, but the filing alone does not provide new information about earnings, credit quality, regulation, or capital actions.

02

Market read

A routine insider sale disclosure; limited actionable signal absent other concurrent catalysts.

03

What to watch

Insider sales can reflect diversification, taxes, or pre-planned liquidity needs; without additional context (other insider buys/sales, guidance, or earnings), signal quality is low.

Relevance 4/10Novelty 2/10Timing: Filed 2026-06-10; sale executed 2026-06-09

Background

The article is a primary-source SEC Form 4 disclosure of an officer’s open-market sale of Associated Banc-Corp shares.

Company-level read

Ticker impact

$ASBNeutralHigh confidence
Context

Associated Banc-Corp insider Form 4 shows EVP Matthew R. Braeger sold 5,000 shares on 2026-06-09 at ~$28.17.

Expected impact

Low near-term impact; any effect is likely short-lived unless paired with other disclosures.

Evidence & confidence

The filing is a Form 4 insider sale with no 10b5-1 plan and no accompanying company-specific catalyst in the text.

Market effects

Minimal—single-bank insider sale does not materially change sector risk or credit outlook based on provided text.

Minimal—no regional macro or credit event is mentioned.

Minimal—no cross-border or systemic linkage is described.

Counterpoint

The absence of a stated 10b5-1 plan could be read as discretionary selling, but the transaction size is still modest and not tied to any new company event here.

Key entities

  • Associated Banc-Corp

    US-listed bank whose EVP sold shares via open-market transactions disclosed on Form 4.

  • Matthew R. Braeger

    Executive Vice President who sold 5,000 shares on 2026-06-09.

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

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