Braeger Matthew R sold $141K of ASB
Braeger Matthew R (Executive Vice President) sold 5,000 shares of ASSOCIATED BANC-CORP (ASB) at an average of $28.17 ($28.17–$28.18, $0.14M total) across 2 trades on 2026-06-09.
How this was made
The 30-second read
Why it matters
Traders may note the sale for sentiment/positioning, but the filing alone does not provide new information about earnings, credit quality, regulation, or capital actions.
Market read
A routine insider sale disclosure; limited actionable signal absent other concurrent catalysts.
What to watch
Insider sales can reflect diversification, taxes, or pre-planned liquidity needs; without additional context (other insider buys/sales, guidance, or earnings), signal quality is low.
Background
The article is a primary-source SEC Form 4 disclosure of an officer’s open-market sale of Associated Banc-Corp shares.
Ticker impact
Associated Banc-Corp insider Form 4 shows EVP Matthew R. Braeger sold 5,000 shares on 2026-06-09 at ~$28.17.
Low near-term impact; any effect is likely short-lived unless paired with other disclosures.
The filing is a Form 4 insider sale with no 10b5-1 plan and no accompanying company-specific catalyst in the text.
Market effects
Minimal—single-bank insider sale does not materially change sector risk or credit outlook based on provided text.
Minimal—no regional macro or credit event is mentioned.
Minimal—no cross-border or systemic linkage is described.
Counterpoint
The absence of a stated 10b5-1 plan could be read as discretionary selling, but the transaction size is still modest and not tied to any new company event here.
Key entities
- issuerAssociated Banc-Corp
US-listed bank whose EVP sold shares via open-market transactions disclosed on Form 4.
- insiderMatthew R. Braeger
Executive Vice President who sold 5,000 shares on 2026-06-09.

