$HFWA

Hinson Donald sold $109K of HFWA

Hinson Donald (EVPand Chief Financial Officer) sold 3,842 shares of HERITAGE FINANCIAL CORP /WA/ (HFWA) at $28.37 ($0.11M total) on 2026-06-09.

Original reporting
SEC EDGAR · Hinson Donald
Published Jun 10, 2026, 6:08 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Jun 10, 2026, 6:12 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
AlphAI market briefInsider activity
Primary signal
$HFWA
Neutral
medium confidence
Mentioned
$HFWA
Relevance
4/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$HFWANeutralLow
01

Why it matters

Insider open-market selling by a CFO can modestly affect sentiment, but without accompanying guidance, earnings, or regulatory/legal developments, it is unlikely to drive a sustained repricing by itself.

02

Market read

Provides a fresh, primary-source datapoint on insider behavior for HFWA; useful for monitoring but not a standalone fundamental catalyst.

03

What to watch

The article notes no 10b5-1 plan; traders may overinterpret intent—watch for subsequent filings (additional sales/buys) to confirm a pattern.

Relevance 4/10Novelty 6/10Timing: Filed 2026-06-10; sale executed 2026-06-09

Background

The article is an SEC EDGAR Form 4 insider transaction disclosure for Heritage Financial Corp (WA).

Company-level read

Ticker impact

$HFWANeutralMedium confidence
Context

HFWA CFO Hinson Donald filed an SEC Form 4 selling 3,842 shares (~$109K) on 2026-06-09 via an open-market sale.

Expected impact

Likely limited near-term impact; any effect should be small unless follow-on selling accelerates or coincides with other negative news.

Evidence & confidence

The filing is a disclosed insider transaction (open-market sale) with no 10b5-1 plan stated and no accompanying company-specific operational/regulatory update in the text.

Market effects

No sector-level implications; this is company-specific insider transaction data.

None indicated.

None indicated.

Counterpoint

Because the sale is small (~$109K) relative to typical institutional flows, it may reflect diversification or routine liquidity needs rather than bearish expectations.

Key entities

  • HFWA

    Heritage Financial Corp (WA), the company whose shares were sold.

  • Hinson Donald

    EVP and Chief Financial Officer who sold shares via open-market sale.

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

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