$BKE

FAIRFIELD BILL L sold $111K of BKE

FAIRFIELD BILL L sold 2,500 shares of BUCKLE INC (BKE) at $44.44 ($0.11M total) on 2026-06-08.

Original reporting
SEC EDGAR · FAIRFIELD BILL L
Published Jun 10, 2026, 10:35 PM UTC
Analysis
alphai AI DeskAI-generated
Added to alphai Jun 10, 2026, 10:39 PM UTC. Informational, not investment advice.
How this was made
alphai summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
alphai market briefInsider activity
Primary signal
$BKE
Neutral
high confidence
Mentioned
$BKE
Relevance
4/10
alphai data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$BKENeutralLow
01

Why it matters

The newest fact is the director’s open-market sale details (shares, price, total value, post-transaction holdings).

02

Market read

Provides a fresh, company-specific insider selling datapoint, but without fundamental or event-driven context.

03

What to watch

Insider sales often have non-informational drivers; traders should check for any concurrent insider buys, earnings/guidance, or material corporate events not present in this filing.

Relevance 4/10Novelty 5/10Timing: Filed 2026-06-10; sale dated 2026-06-08.

Background

The article is an SEC EDGAR Form 4 insider transaction disclosure for BKE.

Company-level read

Ticker impact

$BKENeutralHigh confidence
Context

SEC Form 4 shows director FAIRFIELD BILL L sold 2,500 BKE shares in an open-market transaction on 2026-06-08.

Expected impact

Low near-term impact; any effect is likely short-lived unless accompanied by other disclosures.

Evidence & confidence

The filing is a Form 4 insider sale with no 10b5-1 plan and no accompanying fundamental catalyst described in the article.

Market effects

Minimal—single-company insider transaction without sector-wide information.

None indicated.

None indicated.

Counterpoint

Absence of a stated 10b5-1 plan could be read as discretionary selling, but the disclosed size is still modest and may reflect diversification or liquidity needs.

Key entities

  • BUCKLE INC

    Issuer of the securities subject to the insider Form 4 transaction.

  • FAIRFIELD BILL L

    Director who sold 2,500 shares of BKE on 2026-06-08.

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

Related articles

$BKEMed

Buckle (BKE) Raised Prices as Units Per Transaction Fell. Is its 48% Gross Margin Sustainable?

Buckle (NYSE:BKE) reported Q2 net sales of $319.8M, up 4.6%, with comparable-store and online sales rising. Gross margin increased to 47.8%, but net income fell slightly. The company raised prices amid a 1% drop in units per transaction, raising questions about margin sustainability post-tariff benefits. Inventory grew 13.3%, faster than sales, posing potential markdown risks.

$BKEMed

Buckle’s (BKE) Women’s Business Is Quietly Outrunning The Rest Of The Store

Buckle Inc. (BKE) reported Q2 net sales of $319.8M, up 4.6% YoY, but net income fell to $44.4M. Women's apparel grew 9.5% YoY, now 50% of sales, while men's segment was flat. Gross margin rose 40 bps to 47.8%. Costs increased, pushing operating margin down to 17.4%. Inventory grew 13.3% to $161.4M. Hedge fund ownership declined, and short interest is 11.57% of float. BKE trades at a forward P/E of 11.75.

$BKEMedAI 8/10

Buckle (BKE) Q2 2026 Earnings Call Transcript

Buckle (BKE) reported Q2 2026 earnings with a 1% decrease in units sold but a 4.5% increase in average unit retail and a 3.5% increase in average transaction value. Gross margin rose to 47.8%, up 40 basis points from Q2 2025, driven by merchandise margin improvements. Operating margin was 17.4%, down from 18.4% in the prior-year quarter. The company opened 5 new stores and remodeled 5 others, ending the quarter with 446 stores. Women's sales grew 9.5%, while men's sales were flat, and kids' sale

$BKEMed

BUCKLE INC (BKE): Results of Operations and Financial Condition

BUCKLE INC (BKE) filed an SEC Form 8-K — Results of Operations and Financial Condition. Exhibit 99.1 The Buckle, Inc. 2407 W. 24 th St. Kearney, NE 68845 P.O. Box 1480 Kearney, NE 68848-1480 phone : 308-236-8491 fax : 308-236-4493 For Immediate Release : August 21, 2026 web : www.buckle.com Contact: Thomas B. Heacock, Chief Financial Officer The Buckle, Inc. (308) 2

$BKEMed

Buckle Q2 Earnings Call Highlights

Buckle reported $2.5M in tariff refunds, with most benefits recognized. SG&A expenses rose to 30.4% of sales, reducing operating margin to 17.4%. Women's sales grew 9.5%, while men's were flat. Inventory increased 13.3% to $161.4M. The company opened 5 new stores and remodeled 5, with plans for more.