Agassi Sports Entertainment Corp. (AASP): Entry into a Material Definitive Agreement
Agassi Sports Entertainment Corp. (AASP) filed an SEC Form 8-K — Entry into a Material Definitive Agreement. EX-10.1 3 exhibit10-1.htm NAME AND LIKENESS LICENSE AGREEMENT Filed by Avantafile.com - Agassi Sports Entertainment Corp. - Exhibit 10.1 NAME AND LIKENESS LICENSE AGREEMENT This Name and Likeness License Agreement (this “ Agreement ”) is made to be effective as of June 4, 2026 (“
How this was made
The 30-second read
Why it matters
The agreement grants AASP a non-exclusive worldwide license to use Cahill’s name/likeness and related content for products/services under its business, with restrictions on branding/domain/social handles and requirements for pre-approval of materials featuring the licensed IP.
Market read
This is a primary-source contract disclosure that may matter for AASP’s content/IP monetization, but the excerpt does not quantify financial impact.
What to watch
Traders should watch for later 8-Ks/10-Qs that disclose royalty/fee structure, exclusivity scope around “Darren AI,” and any commercialization KPIs tied to the platform.
Background
The 8-K (Item 1.01 and 3.02) attaches a Name and Likeness License Agreement between Darren Cahill and Agassi Sports Entertainment Corp. for use of Cahill’s name/likeness in AASP’s racket-sports media and a digital coaching platform (“Darren AI”).
Ticker impact
AASP filed an 8-K disclosing a material definitive Name and Likeness License Agreement with Darren Cahill effective June 4, 2026.
Likely limited near-term price impact unless follow-on disclosures add economics (fees/royalties) or commercialization milestones.
This is a primary SEC 8-K contract disclosure, but the excerpted agreement text does not include consideration amounts, revenue guidance, or immediate operational metrics.
Market effects
Highlights the importance of IP/publicity rights in sports-media and digital coaching content strategies.
None indicated.
None indicated.
Counterpoint
Because the agreement is non-exclusive and lacks disclosed economics in the filing excerpt, the market may treat it as routine IP housekeeping rather than a value driver.
Key entities
- issuerAgassi Sports Entertainment Corp.
Counterparty to the Name and Likeness License Agreement; disclosed via SEC 8-K.
- counterpartyDarren Cahill
Former tennis player/coach; holder of publicity rights licensed to AASP.
- platform“Darren AI”
The platform name that is explicitly approved/exclusive for AASP’s use during the term.
