DALZELL RICHARD L sold $289K of INTU

DALZELL RICHARD L sold 1,004 shares of INTUIT INC. (INTU) at an average of $288.29 ($279.86–$297.65, $0.29M total) across 3 trades over 2026-06-09 to 2026-06-11 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · DALZELL RICHARD L
Published Jun 11, 2026, 9:45 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Jun 11, 2026, 9:45 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
AlphAI market briefInsider activity
Primary signal
$INTU
Neutral
high confidence
Mentioned
$INTU
Relevance
3/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$INTUNeutralLow
01

Why it matters

Traders may treat this as low-signal information for INTU, useful mainly for tracking insider behavior rather than expecting a fundamental repricing catalyst.

02

Market read

A director’s scheduled 10b5-1 sale of ~$289K in INTU shares; typically limited immediate trading impact.

03

What to watch

The article provides only the sale details; it does not indicate whether other insiders bought, whether options/other grants offset, or whether the plan size is part of a larger scheduled program.

Relevance 3/10Novelty 6/10Timing: Filed 2026-06-11; trades executed 2026-06-09 to 2026-06-11.

Background

The article is an SEC Form 4 disclosure of an insider’s open-market sale of Intuit shares, executed under a pre-arranged Rule 10b5-1 plan.

Company-level read

Ticker impact

$INTUNeutralHigh confidence
Context

Intuit director Richard L. Dalzell sold $289K of INTU shares via an open-market sale under a pre-arranged 10b5-1 plan (Form 4).

Expected impact

Likely minimal near-term impact; any effect would be sentiment/positioning rather than a catalyst.

Evidence & confidence

The filing is an SEC Form 4 insider transaction and explicitly states a pre-arranged 10b5-1 plan, which typically reduces interpretive weight versus discretionary selling.

Market effects

No clear sector read-through; this is company-specific insider liquidity activity.

None indicated.

None indicated.

Counterpoint

Even with 10b5-1, repeated insider selling can coincide with valuation/positioning concerns; monitor for clustering with other insider sales.

Key entities

  • INTUIT INC.

    Subject of the Form 4 insider transaction disclosure.

  • DALZELL RICHARD L

    Director who sold 1,004 INTU shares across three trades under a 10b5-1 plan.

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

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