BREWER BRADY sold $59K of SBUX

BREWER BRADY (ceo, International) sold 588 shares of STARBUCKS CORP (SBUX) at $100.00 on 2026-06-11 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · BREWER BRADY
Published Jun 15, 2026, 10:44 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Jun 15, 2026, 10:52 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
AlphAI market briefInsider activity
Primary signal
$SBUX
Neutral
high confidence
Mentioned
$SBUX
Relevance
2/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$SBUXNeutralLow
01

Why it matters

The newest fact is the specific sale (588 shares at $100) by an officer under a pre-arranged 10b5-1 plan; there is no new guidance, deal, or regulatory development.

02

Market read

Primarily a sentiment/flow datapoint; not a fundamental catalyst.

03

What to watch

The article provides only one sale lot size and does not indicate total insider selling trend, option exercises, or other concurrent filings.

Relevance 2/10Novelty 5/10Timing: Filed June 15; transaction dated June 11

Background

The article is an SEC Form 4 insider transaction disclosure sourced from EDGAR.

Company-level read

Ticker impact

$SBUXNeutralHigh confidence
Context

Starbucks CEO International Brewer Brady filed an SEC Form 4 selling 588 shares at $100/share under a pre-arranged 10b5-1 plan.

Expected impact

Low likelihood of a sustained price move; any impact would be limited to short-term sentiment/positioning.

Evidence & confidence

The disclosure is an open-market sale by an officer under a pre-arranged 10b5-1 plan, with no accompanying operational or financial catalyst in the text.

Market effects

No sector read-through; this is company-specific insider transaction data only.

None indicated.

None indicated.

Counterpoint

Even 10b5-1 sales can coincide with periods of elevated insider selling; traders may still watch for follow-on sales or clustering.

Key entities

  • Starbucks Corp

    Subject of the Form 4 insider transaction disclosure.

  • Brewer Brady

    CEO, International; reported an open-market sale under a pre-arranged 10b5-1 plan.

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

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