DAVIS ERIKA T sold $184K of PFGC
DAVIS ERIKA T (See Remarks) sold 1,750 shares of Performance Food Group Co (PFGC) at $105.00 ($0.18M total) on 2026-06-12 under a Rule 10b5-1 trading plan.
How this was made
The 30-second read
Why it matters
The newest disclosed fact is the specific sale size, price ($105/share), and that it was executed under a pre-arranged 10b5-1 plan.
Market read
Traders may note the insider sale, but the 10b5-1 structure makes it less likely to drive a sustained repricing.
What to watch
Compare with prior Form 4 activity (frequency/size) and whether sales are offset by any insider buys around the same period.
Background
The article is a primary-source SEC Form 4 insider transaction disclosure for Performance Food Group.
Ticker impact
SEC Form 4 shows officer Erika T. Davis sold 1,750 shares of Performance Food Group at $105/share under a 10b5-1 plan.
Low near-term impact; any effect should be muted and quickly absorbed.
The filing is an open-market sale by an officer with a pre-arranged Rule 10b5-1 plan, which typically reduces interpretive value for near-term price direction.
Market effects
No clear read-through to the food distribution sector from a single routine insider sale.
None indicated.
None indicated.
Counterpoint
Even with 10b5-1, repeated insider selling can coincide with internal risk management or diversification needs; monitor for clustering of sales.
Key entities
- issuerPerformance Food Group Co
Subject of the SEC Form 4 insider transaction disclosure.
- insiderErika T. Davis
Officer who sold 1,750 shares in an open-market transaction under a 10b5-1 plan.
