$LEVI

Haas Robert D. sold $4.9M of LEVI (indirect holdings)

Haas Robert D. sold 202,135 indirectly-held shares of LEVI STRAUSS & CO (LEVI) at $24.02 ($4.86M total) on 2026-06-12 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · Haas Robert D.
Published Jun 15, 2026, 7:41 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Jun 15, 2026, 7:44 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
AlphAI market briefInsider activity
Primary signal
$LEVI
Neutral
medium confidence
Mentioned
$LEVI
Relevance
5/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$LEVINeutralLow
01

Why it matters

A 10% owner open-market sale (202,135 shares) at ~$24.0216/share is disclosed, with holdings after transaction reported as 0 shares; the presence of a 10b5-1 plan tempers inference.

02

Market read

Traders may note the disclosure for sentiment/positioning, but it is unlikely to drive a fundamental repricing absent other catalysts.

03

What to watch

The filing does not disclose reasons for the sale beyond the plan; without follow-on insider buys or fundamental updates, trading impact is likely muted.

Relevance 5/10Novelty 5/10Timing: Filed June 15; sale dated June 12.

Background

The article is an SEC Form 4 insider transaction disclosure for LEVI, filed via EDGAR.

Company-level read

Ticker impact

$LEVINeutralMedium confidence
Context

SEC Form 4 shows 10% owner Robert Haas sold 202,135 LEVI shares in an open-market transaction under a 10b5-1 plan.

Expected impact

Likely limited near-term impact; any effect is sentiment-driven rather than fundamental.

Evidence & confidence

The filing is primary-source and specific, but it is explicitly pre-arranged under Rule 10b5-1 and the article provides no new operating/financial catalyst.

Market effects

No sector-level read-through; this is a single-company insider transaction disclosure.

None indicated.

None indicated.

Counterpoint

Because the sale is under a pre-arranged 10b5-1 plan, it may reflect liquidity/portfolio management rather than bearish expectations.

Key entities

  • LEVI Strauss & Co

    Subject of the Form 4 insider transaction disclosure.

  • Robert D. Haas

    10% owner who sold LEVI shares under a pre-arranged Rule 10b5-1 plan.

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

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