O CONNOR KEVIN J sold $490K of PCOR (indirect holdings)
O CONNOR KEVIN J sold 11,544 indirectly-held shares of PROCORE TECHNOLOGIES, INC. (PCOR) at an average of $42.46 ($42.00–$43.26, $0.49M total) across 3 trades over 2026-06-15 to 2026-06-16 under a Rule 10b5-1 trading plan.
How this was made
The 30-second read
Why it matters
The newest concrete fact is the disclosed sale size ($490,143.62) and execution window (6/15–6/16) at ~$42.00–$43.26, which can slightly weigh on sentiment but does not change fundamentals on its own.
Market read
Traders may treat this as a low-signal sentiment datapoint rather than a catalyst, given the 10b5-1 structure and already-completed trades.
What to watch
Because the sale was already executed on 6/15–6/16, the incremental impact from the 6/17 filing may be smaller than the headline suggests; watch for any concurrent insider buys or company-specific announcements.
Background
SEC Form 4 reports an insider transaction for Procore Technologies, Inc. (PCOR) by director Kevin J. O’Connor, executed under a pre-arranged Rule 10b5-1 plan.
Ticker impact
Procore Technologies director Kevin J. O’Connor sold $490,143 of PCOR shares via a 10b5-1 plan across 3 trades at ~$42.00–$43.26.
Likely limited/short-lived downside bias around the filing window; no clear directional signal beyond sentiment.
The disclosure is a Form 4 insider sale (indirect holdings) with a pre-arranged 10b5-1 plan, which typically reduces the signal-to-noise versus discretionary selling.
Market effects
Minimal; this is company-specific insider activity with no sector-wide regulatory/product signal.
None indicated.
None indicated.
Counterpoint
10b5-1 sales can be purely scheduled liquidity events; the market may discount the sale quickly, especially if no other negative news accompanies the filing.
Key entities
- issuerPROCORE TECHNOLOGIES, INC.
Subject of the Form 4 insider sale disclosure; director sold shares under a 10b5-1 plan.
- insiderO CONNOR KEVIN J
Director who sold 11,544 shares (indirect holdings) across three trades.

