$PCOR

O CONNOR KEVIN J sold $490K of PCOR (indirect holdings)

O CONNOR KEVIN J sold 11,544 indirectly-held shares of PROCORE TECHNOLOGIES, INC. (PCOR) at an average of $42.46 ($42.00–$43.26, $0.49M total) across 3 trades over 2026-06-15 to 2026-06-16 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · O CONNOR KEVIN J
Published Jun 18, 2026, 1:33 AM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Jun 18, 2026, 1:35 AM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
AlphAI market briefInsider activity
Primary signal
$PCOR
Bearish
medium confidence
Mentioned
$PCOR
Relevance
3/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$PCORBearishLow
01

Why it matters

The newest concrete fact is the disclosed sale size ($490,143.62) and execution window (6/15–6/16) at ~$42.00–$43.26, which can slightly weigh on sentiment but does not change fundamentals on its own.

02

Market read

Traders may treat this as a low-signal sentiment datapoint rather than a catalyst, given the 10b5-1 structure and already-completed trades.

03

What to watch

Because the sale was already executed on 6/15–6/16, the incremental impact from the 6/17 filing may be smaller than the headline suggests; watch for any concurrent insider buys or company-specific announcements.

Relevance 3/10Novelty 6/10Timing: Filed 2026-06-17; sale executed 2026-06-15 to 2026-06-16.

Background

SEC Form 4 reports an insider transaction for Procore Technologies, Inc. (PCOR) by director Kevin J. O’Connor, executed under a pre-arranged Rule 10b5-1 plan.

Company-level read

Ticker impact

$PCORBearishMedium confidence
Context

Procore Technologies director Kevin J. O’Connor sold $490,143 of PCOR shares via a 10b5-1 plan across 3 trades at ~$42.00–$43.26.

Expected impact

Likely limited/short-lived downside bias around the filing window; no clear directional signal beyond sentiment.

Evidence & confidence

The disclosure is a Form 4 insider sale (indirect holdings) with a pre-arranged 10b5-1 plan, which typically reduces the signal-to-noise versus discretionary selling.

Market effects

Minimal; this is company-specific insider activity with no sector-wide regulatory/product signal.

None indicated.

None indicated.

Counterpoint

10b5-1 sales can be purely scheduled liquidity events; the market may discount the sale quickly, especially if no other negative news accompanies the filing.

Key entities

  • PROCORE TECHNOLOGIES, INC.

    Subject of the Form 4 insider sale disclosure; director sold shares under a 10b5-1 plan.

  • O CONNOR KEVIN J

    Director who sold 11,544 shares (indirect holdings) across three trades.

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

Related articles

$PCORMed

Citizens raises Procore stock price target to $77 on customer feedback

Citizens raised its price target for Procore (NYSE:PCOR) to $77 from $71, maintaining a Market Outperform rating. The increase follows customer feedback and due diligence at the company's conference. Procore's stock is down 13% year-to-date but up 8.6% in the past week. Analysts have mixed views, with targets ranging from $55 to $88. Procore's Q3 2026 earnings are due November 3.

$PCORMed

Procore Technologies (PCOR) Gets A Fresh Look On Zacks Upgrade As Undervalued Narrative Holds

Procore Technologies (PCOR) was upgraded to a Zacks Rank #2 rating, highlighting its earnings outlook. The stock has shown mixed performance, with a 24.75% 90-day return but a 13.49% YTD decline. Analysts estimate a fair value of $69.32, suggesting a 12.6% undervaluation. The company's expansion and cross-selling initiatives are noted as growth drivers, but macro headwinds and competition pose risks. PCOR trades at 6.5x sales, a premium to the sector.