$PHR

Egbuonu-Davis Lisa sold $24K of PHR

Egbuonu-Davis Lisa sold 2,546 shares of Phreesia, Inc. (PHR) at $9.53 on 2026-06-25 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · Egbuonu-Davis Lisa
Published Jun 26, 2026, 8:25 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Jun 26, 2026, 8:29 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
AlphAI market briefInsider activity
Primary signal
$PHR
Neutral
high confidence
Mentioned
$PHR
Relevance
2/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$PHRNeutralLow
01

Why it matters

The disclosure updates the insider’s holdings (38,316 shares after sale) but does not introduce new company-specific fundamentals.

02

Market read

Traders may note the insider sale, but the pre-arranged nature and modest value suggest limited trading edge.

03

What to watch

The transaction is explicitly under a pre-arranged 10b5-1 plan, which reduces interpretability as a directional signal.

Relevance 2/10Novelty 3/10Timing: filed 2026-06-26 after-hours; reflects 2026-06-25 sale

Background

SEC Form 4 insider transaction for Phreesia, Inc. (PHR) reported by a director.

Company-level read

Ticker impact

$PHRNeutralHigh confidence
Context

Phreesia director Egbuonu-Davis Lisa sold 2,546 shares in an open-market transaction for about $24.3K under a pre-arranged 10b5-1 plan.

Expected impact

Minimal near-term impact; any effect is likely short-lived and outweighed by normal trading noise.

Evidence & confidence

The filing is a small, pre-planned 10b5-1 open-market sale by a director, with no accompanying new operational or financial catalyst.

Market effects

No meaningful sector read-through; this is a single-company insider transaction.

None.

None.

Counterpoint

Even 10b5-1 sales can coincide with private information, so some traders may treat the sale as a mild caution signal.

Key entities

  • Phreesia, Inc.

    Subject of the Form 4 insider transaction; director sold shares under a 10b5-1 plan.

  • Egbuonu-Davis Lisa

    Director who executed an open-market sale of 2,546 shares on 2026-06-25.

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

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