$SNOW

Slootman Frank sold $25.1M of SNOW

Slootman Frank sold 99,900 shares of Snowflake Inc. (SNOW) at an average of $251.73 ($250.46–$254.20, $25.15M total) across 5 trades on 2026-06-29 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · Slootman Frank
Published Jul 1, 2026, 11:33 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Jul 1, 2026, 11:35 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
AlphAI market briefInsider activity
Primary signal
$SNOW
Neutral
medium confidence
Mentioned
$SNOW
Relevance
6/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$SNOWNeutralLow
01

Why it matters

The key new information is the size, timing, and 10b5-1 nature of the sale; it can influence short-term sentiment but lacks fundamental triggers.

02

Market read

Traders may monitor for follow-on insider activity, but this filing alone does not provide new guidance, earnings, or regulatory information.

03

What to watch

The article does not disclose whether the director’s remaining holdings are large relative to prior sales cadence, nor any concurrent company news—so the market signal may be overstated.

Relevance 6/10Novelty 5/10Timing: Filed 2026-07-01 after trades dated 2026-06-29.

Background

The article is a primary-source SEC Form 4 insider transaction for Snowflake director Frank Slootman.

Company-level read

Ticker impact

$SNOWNeutralMedium confidence
Context

Snowflake director Frank Slootman sold 99,900 shares in open-market trades on 2026-06-29 under a 10b5-1 plan, worth ~$25.15M.

Expected impact

Near-term impact likely limited; any reaction should fade unless accompanied by other new Snowflake-specific catalysts.

Evidence & confidence

The filing is a Form 4 insider transaction with a stated 10b5-1 plan, which typically reduces the signal of urgent negative information; the article provides no new operational or guidance data.

Market effects

Limited read-through to the broader software/analytics sector because the disclosure is company-specific and pre-planned.

Minimal; this is a US-listed issuer insider transaction with no stated cross-border operational impact.

Low; no deal, regulatory action, or guidance change is disclosed.

Counterpoint

A 10b5-1 sale can be purely liquidity-driven (tax/portfolio rebalancing) and may not reflect any change in Snowflake’s outlook.

Key entities

  • Snowflake Inc.

    Issuer of the Form 4 insider transaction; director Frank Slootman sold shares under a 10b5-1 plan.

  • Frank Slootman

    Director who executed open-market sales totaling 99,900 shares on 2026-06-29.

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

Related articles

$SNOWMed

Snowflake (SNOW) Needham Stock Forecast & Analysis

Needham & Company reaffirmed its Buy rating and $450 price target for Snowflake (SNOW). The company reported a 37% year-over-year increase in product revenue to $1.49 billion and a 27% rise in customers spending over $1 million annually. Snowflake also raised its full-year product revenue forecast to $6.07 billion. The stock's performance hinges on customer expansion and AI product adoption.

$SNOWMed

Snowflake Stock Jumped 7% in a Day. Here’s Why Its CFO Haircuts the CoCo Forecast

Snowflake (SNOW) shares rose 7.42% to $368.89 on October 9, driven by its Agentic Marketplace Discovery preview. CFO Brian Robins noted that while machine-learning models predict core business performance, new products like CoCo are harder to forecast, requiring a 'haircut' in guidance. Analysts have raised revenue estimates for fiscal 2027 and 2028. The company's free cash flow missed estimates, but GAAP EPS loss was narrower than expected.

$SNOWHigh

Snowflake (SNOW) Stock Trades Up, Here Is Why

Snowflake (SNOW) shares rose 4.1% after launching Agentic Marketplace Discovery, a new AI tool feature. The move aligns with a broader tech rebound following recent AI-related selloffs. Snowflake's stock is up 65.5% year-to-date, reaching a 52-week high of $358.68. The company's volatility and recent performance reflect market interest in AI-driven cloud services.

$SNOWHigh

Snowflake Rises as AI Software Sentiment Improves and Recent Execution Stays in Focus

Snowflake Inc. (SNOW) shares rose 4.1% today, driven by a rebound in AI and software stocks, strong September results, and AI-related business momentum. The company reported 37% year-over-year product revenue growth to $1.49 billion and raised full-year guidance to 36%. Management highlighted AI adoption with over 9,100 accounts using CoCo and 5,800 using CoWork. Recent partnerships and events also supported the stock's performance.

$SNOWHighAI 8/10

Asos Shares Drop After App Hack Alert

ASOS shares dropped up to 14.5% after users reported a hack alert on its app, claiming a 'full compromise' of its Snowflake instance. The message demanded engagement or threatened a data leak. ASOS and Snowflake have not commented. ASOS has 16.4 million active customers, and any security issue could impact its operations and reputation.