$CRM

SpaceX initiated, Salesforce upgraded: Wall Street's top analyst calls

Wall Street analysts issued multiple rating changes and initiations: Guggenheim upgraded Salesforce (CRM) to Buy ($228), Lockheed Martin (LMT) to Buy ($582), and Check Point (CHKP) to Buy ($188); Jefferies upgraded Murphy USA (MUSA) to Buy ($625); RBC downgraded Dow (DOW) to Sector Perform ($28). Coverage also began for SpaceX (SPCX), Honeywell Aerospace (HONA), Circle (CRCL), Birkenstock (BIRK), and Allegiant Travel (ALGT).

Original reporting
Published Jul 2, 2026, 10:00 PM UTC
Analysis
alphai AI DeskAI-generated
Added to alphai Jul 2, 2026, 10:06 PM UTC. Informational, not investment advice.
How this was made
alphai summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
SpaceX initiated, Salesforce upgraded: Wall Street's top analyst calls — source image
Decision brief

The 30-second read

$CRMBullishMed
01

Why it matters

The newest actionable information is the set of rating changes and target revisions, which can drive short-term flows and sentiment shifts, especially for the names with large target cuts (e.g., DOW).

02

Market read

Traders can use the analyst actions as near-term catalysts for positioning, but the article lacks new earnings/contract/regulatory datapoints beyond the rating/target changes.

03

What to watch

For downgrades tied to commodity prices (DOW), the key risk is whether polyethylene weakness is already priced; for upgrades, the risk is thesis reliance on execution (e.g., CHKP growth, MUSA margins) rather than new prints.

Relevance 6/10Novelty 5/10Timing: after-hours/late-day analyst note cycle (published 2026-07-02 22:00 UTC)

Background

This is a multi-name analyst actions roundup: several upgrades/downgrades with price targets, plus new coverage initiations for SpaceX and other names.

Company-level read

Ticker impact

$CRMBullishMedium confidence
Context

Guggenheim upgraded Salesforce to Buy from Neutral, arguing the “fatal AI bear case” is a hallucination and set a $228 target.

Expected impact

Mild-to-moderate upside bias versus peers on upgrade/target attention; follow-through depends on broader tape.

Evidence & confidence

The article provides a fresh analyst rating change and explicit thesis, but no new company-specific operational datapoint beyond the note’s argument.

$LMTBullishMedium confidence
Context

Citi upgraded Lockheed Martin to Buy from Neutral, citing “cheap” valuation, improving fundamentals, and Missiles & Fire Control growth themes.

Expected impact

Potential positive drift as traders price in the upgrade; magnitude likely limited without new earnings/contract details.

Evidence & confidence

Upgrade and target change are concrete, but the body lacks fresh LMT-specific financial or contract disclosures.

$CHKPBullishMedium confidence
Context

Guggenheim upgraded Check Point to Buy from Neutral with a $188 target, saying shares trade below intrinsic value if run “hyper efficiently.”

Expected impact

Short-term supportive bias; sustained move requires confirmation from execution toward double-digit growth.

Evidence & confidence

The thesis is specific and includes a target, but it’s still an analyst framing rather than new CHKP results.

$MUSABullishMedium confidence
Context

Jefferies upgraded Murphy USA to Buy from Hold, raising its price target to $625 on improving fuel margins and execution.

Expected impact

Upside bias likely, especially if the market is already sensitive to fuel-margin expectations.

Evidence & confidence

The article includes a clear rating/target change and operational drivers, but no new company print is provided.

$FOXABullishMedium confidence
Context

Wolfe Research upgraded Fox Corp. to Outperform, saying the Roku merger shifts the story to “dynamic multi-channel growth” despite near-term dilution.

Expected impact

Moderately positive bias; near-term trading may be capped by merger dilution concerns highlighted in the note.

Evidence & confidence

Upgrade is concrete and merger-related, but the body doesn’t add new deal terms or regulatory/closing updates.

$DOWBearishHigh confidence
Context

RBC downgraded Dow to Sector Perform from Outperform, cutting its price target to $28 due to declining polyethylene prices.

Expected impact

Downside bias versus prior expectations as traders incorporate weaker commodity tailwinds.

Evidence & confidence

The downgrade includes a specific macro/commodity rationale (polyethylene prices) and a large target cut, making it actionable.

$SPGBearishMedium confidence
Context

Wolfe Research downgraded Simon Property to Peer Perform from Outperform, citing valuation and calling the all-time high share price a challenging entry point.

Expected impact

Likely mild-to-moderate negative drift; impact depends on whether SPG’s fundamentals can offset valuation concerns.

Evidence & confidence

The thesis is clear but lacks new SPG fundamentals or rate/occupancy datapoints in the article.

$TFCNeutralMedium confidence
Context

Raymond James downgraded Truist Financial to Market Perform from Outperform, saying near- to intermediate-term risk/reward is more balanced.

Expected impact

Slight negative/neutral bias; likely limited without a target change or new fundamental catalyst.

Evidence & confidence

The body provides a downgrade rationale but no quantitative update (no price target, no new event).

Market effects

Analyst positioning spans software (CRM), defense (LMT), cybersecurity (CHKP), retail fuel (MUSA), media/streaming (FOXA), and industrials/chemicals (DOW), with commodity-price sensitivity highlighted for chemicals.

Primarily US-focused equities; no explicit cross-region macro shock described.

SpaceX initiation and hyperscaler/AI infrastructure framing may reinforce global AI infrastructure investment narratives, but without new deal/contract specifics.

Counterpoint

Analyst upgrades/downgrades here may reflect valuation/positioning rather than new fundamentals; traders should avoid over-weighting PT changes without fresh company data.

Key entities

  • Salesforce

    Upgraded to Buy from Neutral with a $228 price target; AI bear case dismissed as a hallucination.

  • Dow

    Downgraded to Sector Perform from Outperform with price target cut to $28 due to declining polyethylene prices.

  • SpaceX

    Coverage initiated with Outperform rating and $190 price target, framed as hyperscaler-like platform across connectivity/launch/AI infrastructure.

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Check Point (CHKP) reported Q2 2026 revenue of $674M, up 1% YoY, driven by 12% growth in subscription revenue to $333M, while product revenue fell 14%. Non-GAAP EPS was $2.55, up 8%. Deferred revenue rose to $2.025B. Q3 guidance: revenue $665M-$685M, non-GAAP EPS $2.43-$2.53. Management reaffirmed FY2026 outlook and expanded its $2B buyback.