Vassil Jonathan sold $192K of TOST

Vassil Jonathan (Chief Revenue Officer) sold 6,647 shares of Toast, Inc. (TOST) at $28.85 ($0.19M total) on 2026-07-02.

Original reporting
SEC EDGAR · Vassil Jonathan
Published Jul 6, 2026, 8:43 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Jul 6, 2026, 9:04 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
AlphAI market briefInsider activity
Primary signal
$TOST
Neutral
high confidence
Mentioned
$TOST
Relevance
4/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$TOSTNeutralLow
01

Why it matters

The newest fact is the specific open-market sale size, price, and post-transaction holdings; it does not include any company guidance, legal/regulatory action, or operational update.

02

Market read

Traders may monitor for clustering of insider activity, but this single sale without additional context is unlikely to drive a durable repricing.

03

What to watch

Insider sales can be driven by diversification, tax planning, or pre-existing personal liquidity needs; the article lacks any follow-on buying or company performance linkage.

Relevance 4/10Novelty 3/10Timing: Filed on 2026-07-06 after-hours; reflects sale executed 2026-07-02.

Background

The article is a SEC Form 4 insider transaction disclosure for Toast, Inc. (TOST).

Company-level read

Ticker impact

$TOSTNeutralHigh confidence
Context

Toast’s Chief Revenue Officer Vassil Jonathan filed an open-market sale of 6,647 shares at $28.8490 on 2026-07-02.

Expected impact

Likely minimal near-term impact; any effect is typically short-lived unless paired with other disclosures.

Evidence & confidence

The filing is an open-market sale (Code S) with no 10b5-1 plan stated and no accompanying company-specific operational or guidance news in the text.

Market effects

No clear sector read-through; this is an individual insider transaction without broader company/industry signals.

None indicated.

None indicated.

Counterpoint

Because the filing states no pre-arranged 10b5-1 plan, some traders may interpret the timing as more discretionary than routine—though the article provides no motive or context.

Key entities

  • Toast, Inc.

    Subject of the Form 4 insider transaction disclosure.

  • Vassil Jonathan

    Chief Revenue Officer who sold shares via open-market sale.

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

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