$TOST

Vassil Jonathan sold $192K of TOST

Vassil Jonathan (Chief Revenue Officer) sold 6,647 shares of Toast, Inc. (TOST) at $28.85 ($0.19M total) on 2026-07-02.

Original reporting
SEC EDGAR · Vassil Jonathan
Published Jul 6, 2026, 8:43 PM UTC
Analysis
alphai AI DeskAI-generated
Added to alphai Jul 6, 2026, 9:04 PM UTC. Informational, not investment advice.
How this was made
alphai summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
alphai market briefInsider activity
Primary signal
$TOST
Neutral
high confidence
Mentioned
$TOST
Relevance
4/10
alphai data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$TOSTNeutralLow
01

Why it matters

The newest fact is the specific open-market sale size, price, and post-transaction holdings; it does not include any company guidance, legal/regulatory action, or operational update.

02

Market read

Traders may monitor for clustering of insider activity, but this single sale without additional context is unlikely to drive a durable repricing.

03

What to watch

Insider sales can be driven by diversification, tax planning, or pre-existing personal liquidity needs; the article lacks any follow-on buying or company performance linkage.

Relevance 4/10Novelty 3/10Timing: Filed on 2026-07-06 after-hours; reflects sale executed 2026-07-02.

Background

The article is a SEC Form 4 insider transaction disclosure for Toast, Inc. (TOST).

Company-level read

Ticker impact

$TOSTNeutralHigh confidence
Context

Toast’s Chief Revenue Officer Vassil Jonathan filed an open-market sale of 6,647 shares at $28.8490 on 2026-07-02.

Expected impact

Likely minimal near-term impact; any effect is typically short-lived unless paired with other disclosures.

Evidence & confidence

The filing is an open-market sale (Code S) with no 10b5-1 plan stated and no accompanying company-specific operational or guidance news in the text.

Market effects

No clear sector read-through; this is an individual insider transaction without broader company/industry signals.

None indicated.

None indicated.

Counterpoint

Because the filing states no pre-arranged 10b5-1 plan, some traders may interpret the timing as more discretionary than routine—though the article provides no motive or context.

Key entities

  • Toast, Inc.

    Subject of the Form 4 insider transaction disclosure.

  • Vassil Jonathan

    Chief Revenue Officer who sold shares via open-market sale.

Related articles

$TOSTHighAI 9/10

Toast Q2 Earnings Call Highlights

Toast (NYSE:TOST) reported Q2 SaaS ARR up 27% and subscription gross profit up 32%, with SaaS gross margin up about 240 bps. Payments ARR rose 23% and fintech gross profit rose 26%. Total take rate was 98 bps. Toast highlighted Toast IQ Grow, expects new-market ARR near $200M, raised 2026 outlook, and guided Q3 adjusted EBITDA of $210M-$220M.

$TOSTMed

Boosted Google Maps – Digital Transactions

Google announced Ask Maps in Google Maps, using Gemini AI to let users order food via multi-step requests and route-based restaurant selection. Square (Block) and Toast are early POS partners, syncing menus and enabling checkout through Square or Toast apps. Uber Eats support is coming, and Toast will promote $5 Toast Cash for orders via Ask Maps.

$TOSTMed

Toast stock rises on AI-powered Google Maps ordering feature

Toast (NYSE:TOST) shares rose 2.75% after the company said it expanded its integration with Google to enable AI-powered ordering via Google Maps. Through Ask Maps, users can view a Toast restaurant menu and place orders directly, with orders routed through Toast’s ordering system. Toast will offer $5 Toast Cash for next orders, with launch expected in late August.

$TOSTMedAI 8/10

Toast Adds Record 9,500 Restaurants While Betting Big on AI

Toast reported Q2 record net location adds of 9,500, 1,000 above its prior high, and continued double-digit growth in core business, according to the company. CEO Aman Narang said Toast IQ Grow is its fastest-growing offering. Toast forecast Q3 non-GAAP subscription and fintech gross profit of $615M-$625M and adjusted EBITDA of $210M-$220M.

$TOSTMed

Toast (NYSE:TOST) Surprises With Q2 CY2026 Sales

Toast (NYSE:TOST) reported Q2 CY2026 revenue of $1.91 billion, up 23.1% year on year and 1.8% above estimates, with GAAP EPS of $0.26, 28.2% above consensus. The article cites ARR of $2.4 billion and notes a negative CAC payback period. It also mentions full-year EBITDA guidance slightly above estimates and next-quarter EBITDA guidance slightly below, with shares down 1.3% to $33.38.

$TOSTMed

Toast’s Comeback Story Is Getting Harder for Wall Street to Ignore

Toast, Inc. (NYSE: TOST) is seeing renewed analyst focus on its Toast IQ AI platform. Goldman Sachs upgraded TOST to Buy and set a $36 price target, citing expected gains in average revenue per user and continued account growth. Toast reported about 7,000 net new locations and 26% YoY ARR growth to $2.2B in Q1 2026, while AI-related costs may pressure margins.