$PHR

Hui Yvonne sold $15K of PHR

Hui Yvonne (Principal Accounting Officer) sold 1,371 shares of Phreesia, Inc. (PHR) at $10.84 on 2026-07-06 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · Hui Yvonne
Published Jul 7, 2026, 4:00 PM UTC
Analysis
alphai AI DeskAI-generated
Added to alphai Aug 6, 2026, 7:59 AM UTC. Informational, not investment advice.
How this was made
alphai summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
alphai market briefInsider activity
Primary signal
$PHR
Neutral
high confidence
Mentioned
$PHR
Relevance
2/10
alphai data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$PHRNeutralLow
01

Why it matters

The disclosure updates the record of insider trading activity but does not introduce new operational, financial, or regulatory information about Phreesia.

02

Market read

Traders may note the insider sale, but the pre-arranged 10b5-1 context makes it unlikely to drive a durable repricing by itself.

03

What to watch

The article provides only the sale details; it does not include any concurrent buys, guidance changes, or material company events that would strengthen a trading thesis.

Relevance 2/10Novelty 2/10Timing: filed 2026-07-07, sale executed 2026-07-06

Background

This is an SEC Form 4 insider transaction disclosure for Phreesia, Inc. (PHR).

Company-level read

Ticker impact

$PHRNeutralHigh confidence
Context

Phreesia Form 4 shows insider Hui Yvonne sold 1,371 shares at $10.84 on 2026-07-06 under a 10b5-1 plan.

Expected impact

Low near-term impact; any reaction is likely muted unless accompanied by other disclosures.

Evidence & confidence

The filing is a scheduled open-market sale by an accounting officer with a pre-arranged 10b5-1 plan, and no new company-specific operational or financial information is disclosed.

Market effects

No clear sector read-through from a single routine insider sale.

None indicated.

None indicated.

Counterpoint

Insider sales can still reflect private liquidity needs or risk management, but the 10b5-1 designation reduces interpretability.

Key entities

  • Phreesia, Inc.

    Subject of the Form 4 insider transaction disclosure.

  • Hui Yvonne

    Principal Accounting Officer who executed an open-market sale under a 10b5-1 plan.

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

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