$SNOW

Speiser Michael L sold $12.1M of SNOW (indirect holdings)

Speiser Michael L sold 46,978 indirectly-held shares of Snowflake Inc. (SNOW) at an average of $257.91 ($253.86–$263.91, $12.12M total) across 20 trades on 2026-07-06 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · Speiser Michael L
Published Jul 8, 2026, 11:02 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Jul 8, 2026, 11:06 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
AlphAI market briefInsider activity
Primary signal
$SNOW
Neutral
medium confidence
Mentioned
$SNOW
Relevance
6/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$SNOWNeutralLow
01

Why it matters

This provides a concrete, time-stamped datapoint on insider selling size and execution range, but it does not include any new operational or financial guidance from Snowflake.

02

Market read

Disclosed $12.12M director sale may slightly influence short-term sentiment, but the 10b5-1 structure suggests limited fundamental implications.

03

What to watch

Traders may over-weight insider selling; the key differentiator is that the plan was pre-arranged, reducing the signal content versus discretionary sales.

Relevance 6/10Novelty 5/10Timing: Filed 2026-07-08 after 2026-07-06 insider sale execution.

Background

The article is an SEC Form 4 insider transaction disclosure for Snowflake Inc., reported by director Michael L Speiser with an indirect holding and a 10b5-1 plan.

Company-level read

Ticker impact

$SNOWNeutralMedium confidence
Context

Snowflake director Michael L Speiser sold $12.12M of SNOW shares via a 10b5-1 plan on 2026-07-06 at $253.8610 to $263.9120.

Expected impact

Likely limited, short-lived impact unless paired with other company-specific catalysts.

Evidence & confidence

The filing is a Form 4 insider transaction with an explicitly pre-arranged 10b5-1 plan; while the dollar value is large, 10b5-1 sales are often routine and not necessarily information-bearing.

Market effects

Minimal read-through to the broader software/analytics sector because this is an individual insider sale, not guidance or regulatory action.

None indicated.

None indicated.

Counterpoint

The sale may be purely liquidity-driven under a 10b5-1 schedule, so any price reaction should fade quickly.

Key entities

  • Snowflake Inc.

    Subject of the Form 4 insider transaction disclosure (SNOW).

  • Michael L Speiser

    Director who sold SNOW shares via an open-market sale under a 10b5-1 plan.

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

Related articles

$SNOWMed

Snowflake (SNOW) Needham Stock Forecast & Analysis

Needham & Company reaffirmed its Buy rating and $450 price target for Snowflake (SNOW). The company reported a 37% year-over-year increase in product revenue to $1.49 billion and a 27% rise in customers spending over $1 million annually. Snowflake also raised its full-year product revenue forecast to $6.07 billion. The stock's performance hinges on customer expansion and AI product adoption.

$SNOWMed

Snowflake Stock Jumped 7% in a Day. Here’s Why Its CFO Haircuts the CoCo Forecast

Snowflake (SNOW) shares rose 7.42% to $368.89 on October 9, driven by its Agentic Marketplace Discovery preview. CFO Brian Robins noted that while machine-learning models predict core business performance, new products like CoCo are harder to forecast, requiring a 'haircut' in guidance. Analysts have raised revenue estimates for fiscal 2027 and 2028. The company's free cash flow missed estimates, but GAAP EPS loss was narrower than expected.

$SNOWHigh

Snowflake (SNOW) Stock Trades Up, Here Is Why

Snowflake (SNOW) shares rose 4.1% after launching Agentic Marketplace Discovery, a new AI tool feature. The move aligns with a broader tech rebound following recent AI-related selloffs. Snowflake's stock is up 65.5% year-to-date, reaching a 52-week high of $358.68. The company's volatility and recent performance reflect market interest in AI-driven cloud services.

$SNOWHigh

Snowflake Rises as AI Software Sentiment Improves and Recent Execution Stays in Focus

Snowflake Inc. (SNOW) shares rose 4.1% today, driven by a rebound in AI and software stocks, strong September results, and AI-related business momentum. The company reported 37% year-over-year product revenue growth to $1.49 billion and raised full-year guidance to 36%. Management highlighted AI adoption with over 9,100 accounts using CoCo and 5,800 using CoWork. Recent partnerships and events also supported the stock's performance.

$SNOWHighAI 8/10

Asos Shares Drop After App Hack Alert

ASOS shares dropped up to 14.5% after users reported a hack alert on its app, claiming a 'full compromise' of its Snowflake instance. The message demanded engagement or threatened a data leak. ASOS and Snowflake have not commented. ASOS has 16.4 million active customers, and any security issue could impact its operations and reputation.