BAB, Inc. Reports Results for 2nd Quarter FY 2026
BAB, Inc. (OTCQB: BABB) reported Q2 FY2026 results for the quarter ended May 31, 2026. Revenue was $803,689 versus $808,486 a year earlier, and net income was $186,882 ($0.03 per share) versus $154,292 ($0.02). For six months, revenue fell to $1,527,352 and net income rose to $306,051 ($0.04).
How this was made

The 30-second read
Why it matters
The quarter shows modest revenue decline but higher net income, with management attributing revenue changes to marketing fund expense levels that directly offset under GAAP timing.
Market read
For BABB, the actionable signal is the year-over-year improvement in net income alongside a revenue decline explained by offsetting marketing fund accounting.
What to watch
Traders may focus on operating expense trends and the sustainability of marketing fund levels, since the press release emphasizes expense-driven revenue recognition mechanics rather than unit growth.
Background
BAB, Inc. is an OTCQB-traded franchisor/licensor of Big Apple Bagels, My Favorite Muffin, SweetDuet frozen yogurt, and Brewster’s Coffee.
Ticker impact
BAB, Inc. reported Q2 FY2026 results with revenues of $804,000 and net income of $187,000, versus $808,000 and $154,000 a year ago.
Near-term OTC sentiment could improve on the net income uptick, but the revenue decline tied to offsetting marketing fund accounting may limit upside follow-through.
The article provides concrete income statement figures and explains the revenue driver as an offsetting marketing fund expense/revenue timing effect, which can reduce the signal quality for underlying demand.
Market effects
Limited read-across impact because the disclosure is company-specific and the accounting driver is marketing fund timing rather than a sector-wide change.
None indicated.
None indicated.
Counterpoint
Because marketing fund revenue and expense offset under U.S. GAAP, the revenue decline may not reflect weaker franchise economics, so the market may discount the headline revenue change.
Key entities
- issuerBAB, Inc.
OTCQB-listed franchisor reporting Q2 FY2026 financial results ended May 31, 2026.
- brandBig Apple Bagels
Franchise brand referenced as part of BAB, Inc.’s portfolio.

