AlphAIAlphAI — Financial news for AI agents
SEC EDGARJUL 101 min read$GLOO

Beck Scott Arthur purchased $3.5M of GLOO (indirect holdings)

Beck Scott Arthur (President and CEO) purchased 1,076,923 indirectly-held shares of Gloo Holdings, Inc. (GLOO) at $3.25 ($3.50M total) on 2026-07-10.

Original reporting
SEC EDGAR · Beck Scott Arthur
Published Jul 10, 2026, 9:02 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Jul 10, 2026, 9:06 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
About AlphAI AI DeskScoring methodologyReport an issue
AlphAI market briefInsider activity
Primary signal
$GLOO
Bullish
medium confidence
Mentioned
$GLOO
Relevance
7/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$GLOOBullishLow
01

Why it matters

The newest concrete fact is the CEO’s $3.5M open-market purchase at $3.25 per share on 2026-07-10.

02

Market read

Traders may treat the filing as a small sentiment input, but it is not a catalyst like earnings, guidance, or a deal.

03

What to watch

The transaction is reported as indirect and not under a pre-arranged 10b5-1 plan, but the filing does not explain motivation or whether other insiders are buying/selling.

Relevance 7/10Novelty 5/10Timing: Filed 2026-07-10, same day as the reported purchase date.

Background

The article is an SEC Form 4 insider transaction disclosure for Gloo Holdings, Inc.

Company-level read

Ticker impact

$GLOOBullishMedium confidence
Context

SEC Form 4 shows Gloo Holdings CEO Beck Scott Arthur bought 1,076,923 shares at $3.25 on 2026-07-10, totaling about $3.5M.

Expected impact

Likely limited near-term impact; any effect is more sentiment-driven than fundamental.

Evidence & confidence

The filing is primary-source and time-stamped, but it is an insider transaction without new company guidance, contracts, or financial results.

Market effects

Sector

No clear sector read-through; this is company-specific insider buying.

Regional

None indicated.

Global

None indicated.

Counterpoint

What could challenge this read

Insider purchases can be driven by liquidity planning, diversification, or indirect holdings, so they may not signal improved near-term performance.

Key entities

  • issuer
    Gloo Holdings, Inc.

    Subject of the Form 4 insider transaction disclosure.

  • insider
    Beck Scott Arthur

    President and CEO, reported indirect holdings purchase.

Read at source← All news

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

GLOO insider trading history →

Related articles

SEP 11
$GLOOMed

Gloo Q2 Earnings Call Highlights

Gloo reported Q2 adjusted EBITDA loss of $8.3M, improved sequentially by $3.2M. Revenue grew, and restructuring costs were $4.4M. The company raised $23.7M in a follow-on offering and extended a $13.2M loan. Q3 outlook: $55M revenue, adjusted EBITDA loss of $3.5M. Gloo targets Q4 profitability and 2027 free-cash-flow positivity. The company expanded customer base and completed acquisitions, focusing on AI integration.

yahoo.com2 min
AUG 8
$GLOOMedAI 8/10

Gloo Announces Definitive Agreement to Acquire Financial and Business Outsourcing Firm Cedarstone

Gloo (Nasdaq: GLOO) said it has signed a definitive agreement to acquire Cedarstone, a financial and business outsourcing firm serving nonprofit organizations. Gloo expects the deal to close in its third quarter and said Cedarstone will keep its brand and leadership as a wholly owned Gloo Capital Partner. The company links the acquisition to its Applied AI strategy and margin expansion.

aol.com4 min
AUG 6
$GLOOMed

Gloo Holdings Raises $22.75 Million in Public Offering to Fuel Growth and Acquisitions

Gloo Holdings, Inc. (NASDAQ: GLOO) said it closed an underwritten public offering on July 10, selling 7 million shares of Class A common stock at $3.25 per share for $22.75 million in gross proceeds. Underwriters have a 30-day option for up to 1.05 million more shares. Net proceeds will fund general corporate purposes, including acquisitions and working capital. Board and affiliated entities bought about $6 million of shares.

citybuzz.co2 min