Competition heats up as securities brokerages battle for HoSE market share
HoSE rankings show brokerage market share shifted in Q2 2026. VPS Securities fell to 12.61% from 15.32%. SSI edged up to 11.17%. TCBS rose to 9.36% from 8.85%, while MBS, VNDirect and others declined. VPBank Securities gained to 3.57% and became eighth. Top-10 share fell to 64.19% from 69.05%.
How this was made

The 30-second read
Why it matters
Traders can use the ranking and share deltas as a relative read-through on client-flow momentum, but the article lacks financial metrics or forward guidance to drive high-conviction trading decisions.
Market read
Relative winners (TCBS, SSI, VPBankS) and losers (VPS, VCBS, VNDirect, MBS) are identified via quantified HoSE share changes.
What to watch
The article does not provide fee-rate changes, trading-volume data, or profitability, so share movement may not translate directly into earnings revisions.
Background
The piece reports HoSE’s Q2 2026 brokerage market-share rankings and the quarter-over-quarter changes for major securities firms.
Ticker impact
TCBS brokerage share rose to 9.36% from 8.85%, the strongest growth among leading HoSE brokers.
Mild positive bias versus other top brokers that lost share.
The article cites the largest share gain within the leading group, which is a direct competitive metric.
Market effects
Quarterly share shifts indicate intensifying competition for brokerage client flows, with only TCBS and SSI gaining share among top firms.
Impacts Vietnam’s domestic capital markets sentiment, but remains exchange-specific (HoSE) without cross-market confirmation.
Low, as this is a Vietnam microstructure and broker-competition datapoint.
Counterpoint
Market-share declines may reflect broader liquidity conditions rather than broker-specific execution, limiting stock-level conviction.
Key entities
- brokerageVPS Securities
HoSE market leader in Q2 2026, but its share fell to 12.61% from 15.32% in Q1.
- brokerageSSI Securities
Second-largest broker with a slight share increase to 11.17% in Q2.
- brokerageTechcom Securities (TCBS)
Third-largest broker with the strongest share growth, rising to 9.36% in Q2.
- brokerageVPBank Securities (VPBankS)
Notable gainer, expanding to 3.57% and moving ahead of KIS Vietnam to eighth place.
- brokerageVietcombank Securities (VCBS)
Dropped out of the top 10 after holding 2.87% in Q1.




