Thursday’s analyst upgrades and downgrades
A roundup of analyst actions in Canada’s telecom and transportation sectors. Raymond James initiated coverage of the telecom industry and set BCE at “market perform” with a C$37 target, Quebecor at “market perform” C$72, Rogers at “outperform” C$68, and Telus at “market perform” C$18.50. TD Cowen downgraded Rockpoint Gas Storage to “hold” (C$32). National Bank raised NFI Group to C$29. Scotiabank upgraded TFI International to “sector outperform” with a C$260 target.
How this was made

The 30-second read
Why it matters
These are not company announcements, but the combination of rating changes, explicit price targets, and cited forecast revisions can drive near-term relative performance, especially where a concrete transaction or estimate reset is referenced.
Market read
Traders may use the rating/target changes as catalysts for relative positioning across Canadian telecom and industrials, particularly where the article cites concrete forecast resets or transaction-linked value unlocks.
What to watch
For telecom, competitive intensity and regulatory pricing pressure could offset AI-driven efficiency gains; for NFI and TFII, supply chain normalization and legislative passage timing may be more decisive than backlog alone.
Background
The article is a multi-name roundup of analyst rating changes across Canadian telecom, energy storage, and transportation/industrial equipment, with several theses tied to specific catalysts (MLSE stake acquisition, revised take-or-pay volumes, U.S. transit funding framework).
Ticker impact
BCE was assigned a “market perform” rating with a C$37 target, tied to AI Fabric and Ziply as potential multiple drivers.
Likely mild, sentiment-driven support rather than a major repricing.
The article provides rating and target changes plus a thesis, but no new company-specific operational datapoint beyond the initiatives’ described role.
Rogers was upgraded to “outperform” with a C$68 target, citing 25% MLSE stake acquisition as a catalyst to monetize its sports/media portfolio.
Higher probability of near-term positive momentum versus peers if investors price in sports/media value.
The article cites a specific agreement to acquire the remaining MLSE stake for C$4.35B, which is a tangible catalyst supporting the rating change.
TFI International was upgraded to “sector outperform” with a C$260 target from C$200, expecting further upside over the next 12 months.
Moderate upside bias if the market believes the freight recovery thesis; magnitude uncertain due to missing details.
The body cuts off mid-sentence, so the newest concrete support for the upgrade is incomplete in the provided text.
Market effects
Canadian telecom read-through: AI and monetization narratives are being used to justify multiple expansion, while capex obligations and leverage remain key valuation constraints.
Potential cross-name sentiment spillover across Canadian telecom and infrastructure-equipment suppliers based on funding visibility and cash-flow outlook.
U.S. transit funding assumptions (IIJA replacement) can influence North American industrial order books and freight-related demand expectations.
Counterpoint
Analyst targets may over-rely on execution of strategic initiatives (AI Fabric, Ziply, Telus Health) and on funding continuity assumptions that could change with legislation timelines.
Key entities
- companyBCE Inc.
Market perform rating and C$37 target tied to AI Fabric and Ziply initiatives.
- companyQuebecor Inc.
Market perform rating and C$72 target with flattish F2026 free cash flow forecast due to rising capex.
- companyRogers Communications Inc.
Upgraded to outperform with C$68 target, citing MLSE minority stake acquisition as a catalyst.
- companyTelus Corp.
Market perform rating and C$18.50 target, focusing on CEO transition and dividend sustainability questions.
- companyRockpoint Gas Storage Inc.
Downgraded to hold with C$32 target due to revised 2027 California take-or-pay volume expectations.

