PNC is latest bank to say costs will rise alongside revenue
PNC Financial Services said it raised 2026 guidance for net interest and total revenue, but also increased its forecast for adjusted noninterest expense growth from about 7% to about 8.5%. JPMorgan similarly lifted revenue outlook while raising adjusted expenses to $107.5 billion. PNC reported Q2 net income of $2.1B and EPS $4.81.
How this was made

The 30-second read
Why it matters
For PNC, the key new trading input is the explicit step-up in adjusted noninterest expense guidance, which changes the expected path of operating leverage.
Market read
Traders may reprice PNC’s margin trajectory and operating leverage assumptions based on the updated expense guidance, even as revenue outlook improves.
What to watch
The article cites marketing spend and continued investments but does not quantify efficiency gains or the durability of revenue outperformance, which are key to margin sensitivity.
Background
The piece compares PNC’s and JPMorgan’s earnings-call messaging: both lifted revenue outlooks while also raising expense forecasts.
Ticker impact
PNC raised 2026 guidance for adjusted noninterest expense from roughly 7% to about 8.5% while also lifting revenue outlook.
Likely modestly negative for margin expectations, but offset by raised revenue and stronger-than-expected Q2 results.
The article provides a specific expense-guidance revision and links it to investments and higher business activity, with no new regulatory or capital action.
Market effects
Reinforces a sector read-through that large banks may accept higher expense growth to capture stronger revenue conditions.
Primarily US large-cap bank sentiment, with potential read-across to other money-center banks’ margin expectations.
Limited direct global impact; mostly affects US financials’ earnings model assumptions.
Counterpoint
Higher expense guidance could signal cost creep that outpaces revenue, making the “investment” framing less credible if activity slows.
Key entities
- companyPNC Financial Services Group
Raised 2026 full-year outlook for revenue and adjusted noninterest expense, with expense growth forecast increased to about 8.5%.
- executiveRob Reilly
PNC CFO who attributed higher costs to increased business activity, higher marketing spend, and continued investments.
