ROTHBERG JONATHAN M sold $20.8M of BFLY
ROTHBERG JONATHAN M sold 2,799,818 shares of Butterfly Network, Inc. (BFLY) at an average of $7.42 ($7.09–$7.72, $20.77M total) across 3 trades over 2026-07-14 to 2026-07-16 under a Rule 10b5-1 trading plan.
How this was made
The 30-second read
Why it matters
A director and 10% owner sold 2,799,818 shares for about $20.77M at prices ranging from $7.0889 to $7.7178, with holdings after the transaction of 105,881 shares.
Market read
Traders may monitor for sentiment effects from insider selling, but the 10b5-1 structure limits interpretive value.
What to watch
The filing does not state reasons for the sale, and it does not provide new operational or financial information about Butterfly Network.
Background
The article is an SEC Form 4 insider transaction disclosure for Butterfly Network, Inc.
Ticker impact
ROTHBERG JONATHAN M, a Butterfly Network director and 10% owner, sold about $20.8M of BFLY shares via a 10b5-1 plan.
Near-term impact likely limited; any reaction may be sentiment-driven rather than fundamental.
The filing discloses sale size ($20.77M), role (director, 10% owner), and that it was executed under a pre-arranged 10b5-1 plan across 3 trades from 2026-07-14 to 2026-07-16.
Market effects
No direct sector read-through; this is company-specific insider activity.
None indicated.
None indicated.
Counterpoint
Because the trades were executed under a pre-arranged 10b5-1 plan, the sale may reflect scheduled liquidity rather than a bearish view.
Key entities
- issuerButterfly Network, Inc.
Subject of the Form 4 insider sale disclosure.
- insiderROTHBERG JONATHAN M
Director and 10% owner who executed the sales under a 10b5-1 plan.
