What to Know About ServiceTitan's CFO Sherry David Selling 2,276 Shares for $181,000
ServiceTitan CFO Sherry David sold 2,276 shares of Class A common stock on July 15, 2026, for about $181,000, per an SEC Form 4. The weighted-average sale price was $79.31, with trades priced $78.00 to $81.74 under a Rule 10b5-1 plan. She still holds 395,756 shares. TTAN shares were down about 30% over the prior year; TTM revenue was $1.0B and net loss $136.3M.
How this was made
The 30-second read
Why it matters
The actionable signal is primarily the insider-sale disclosure itself; the Rule 10b5-1 framing and the CFO’s continued large ownership reduce the likelihood of a material fundamental re-rating from this single transaction.
Market read
Traders may briefly reassess sentiment around TTAN due to the insider-sale headline, but the pre-planned nature and remaining stake suggest limited incremental information.
What to watch
The article does not provide whether other insiders sold/bought around the same period, nor does it quantify how the sale compares to typical CFO trading patterns or SBC dilution dynamics beyond a general SBC/revenue ratio.
Background
The piece summarizes an SEC Form 4 for ServiceTitan CFO Sherry David’s July 15, 2026 sale and provides context on the company’s recent performance (down ~30% over the trailing year, TTM revenue and net loss).
Ticker impact
ServiceTitan CFO Sherry David sold 2,276 shares on July 15, 2026 under a Rule 10b5-1 plan, per SEC Form 4 details.
Low near-term impact; any reaction should be limited unless follow-on filings or guidance changes emerge.
The article frames the sale as Rule 10b5-1 tranche execution and notes the CFO retains 395,756 shares, reducing interpretive weight versus an opportunistic sell.
Market effects
Limited read-across for SaaS/field-service software; this is an insider transaction rather than a product, guidance, or regulatory event.
None indicated.
None indicated.
Counterpoint
Even if Rule 10b5-1, repeated insider selling during a 30% trailing-year drawdown can still be interpreted by some traders as reduced confidence in near-term fundamentals.
Key entities
- companyServiceTitan, Inc.
Cloud-based field service management SaaS provider; subject of the CFO insider-sale disclosure.
- personSherry David
ServiceTitan CFO who sold 2,276 shares under a Rule 10b5-1 trading plan.
