$PGR

Broz Steven sold $237K of PGR

Broz Steven (Chief Information Officer) sold 1,156 shares of PROGRESSIVE CORP/OH/ (PGR) at $205.17 ($0.24M total) on 2026-07-23 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · Broz Steven
Published Jul 27, 2026, 2:42 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Jul 27, 2026, 2:46 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
AlphAI market briefInsider activity
Primary signal
$PGR
Neutral
high confidence
Mentioned
$PGR
Relevance
3/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$PGRNeutralLow
01

Why it matters

The newest fact is the specific sale details: 1,156 shares at $205.17 on 2026-07-23, totaling $237,176.52, with holdings after the sale of 26,355 shares.

02

Market read

Traders may note the insider sale for sentiment monitoring, but there is no fundamental catalyst in the filing.

03

What to watch

The transaction size is modest relative to a large-cap insurer, and the 10b5-1 structure reduces the informational content versus discretionary sales.

Relevance 3/10Novelty 2/10Timing: Filed on 2026-07-27, covering a sale dated 2026-07-23.

Background

The article is a SEC Form 4 insider transaction disclosure for Progressive’s CIO, Steven Broz.

Company-level read

Ticker impact

$PGRNeutralHigh confidence
Context

Progressive (PGR) filed a Form 4 showing CIO Steven Broz sold 1,156 shares for about $237K under a 10b5-1 plan.

Expected impact

Limited near-term impact; any effect is likely sentiment-only and short-lived.

Evidence & confidence

The filing is a routine insider transaction with a stated 10b5-1 plan, and it does not disclose new company performance, guidance, or regulatory/legal developments.

Market effects

No clear read-across to the insurance sector because the disclosure is a routine insider sale, not an operational or regulatory event.

None indicated.

None indicated.

Counterpoint

Even with a 10b5-1 plan, repeated insider selling can still be watched as a mild sentiment headwind if it coincides with other negative signals not mentioned here.

Key entities

  • Progressive Corp

    Subject of the Form 4 insider transaction disclosure.

  • Steven Broz

    Chief Information Officer who executed the sale.

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

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