$HFWA

Wilson Kelli Ann sold $112K of HFWA

Wilson Kelli Ann (EVP Chief Banking Officer) sold 3,778 shares of HERITAGE FINANCIAL CORP /WA/ (HFWA) at $29.69 ($0.11M total) on 2026-07-30.

Original reporting
SEC EDGAR · Wilson Kelli Ann
Published Jul 30, 2026, 9:12 PM UTC
Analysis
alphai AI DeskAI-generated
Added to alphai Jul 30, 2026, 9:15 PM UTC. Informational, not investment advice.
How this was made
alphai summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
alphai market briefInsider activity
Primary signal
$HFWA
Neutral
medium confidence
Mentioned
$HFWA
Relevance
4/10
alphai data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$HFWANeutralLow
01

Why it matters

The newest fact is the specific open-market sale details (shares, price, total value, and remaining holdings).

02

Market read

Traders may monitor HFWA insider activity, but this single sale does not introduce new operating or regulatory information.

03

What to watch

Insider sales are often driven by diversification, taxes, or pre-scheduled personal liquidity needs; without additional context, directional inference is weak.

Relevance 4/10Novelty 3/10Timing: filed 2026-07-30, after-hours SEC Form 4 disclosure

Background

The article is an SEC Form 4 insider transaction disclosure for Heritage Financial Corp (WA).

Company-level read

Ticker impact

$HFWANeutralMedium confidence
Context

HFWA insider Wilson Kelli Ann sold 3,778 shares on 2026-07-30 at $29.6924, totaling $112,177.89, per Form 4.

Expected impact

Low near-term impact; any reaction is likely limited to sentiment and should be weighed against typical insider-sale noise.

Evidence & confidence

The filing discloses transaction size, price, and post-sale holdings, but provides no accompanying company news, guidance change, or legal/regulatory event.

Market effects

No sector-wide signal; this is company-specific insider trading disclosure.

None indicated.

None indicated.

Counterpoint

The absence of a stated 10b5-1 plan could be interpreted as more discretionary selling, which some traders may read as caution.

Key entities

  • Heritage Financial Corp (WA)

    Subject of the Form 4 insider transaction disclosure.

  • Wilson Kelli Ann

    EVP and Chief Banking Officer who sold shares.

Related articles

$HFWAMed

HERITAGE FINANCIAL CORP /WA/ (HFWA): Results of Operations and Financial Condition

HERITAGE FINANCIAL CORP /WA/ (HFWA) filed an SEC Form 8-K — Results of Operations and Financial Condition. EX-99.1 2 a8-kexhibit991q226er.htm EX-99.1 Document FOR IMMEDIATE RELEASE DATE: July 23, 2026 Heritage Financial Announces Second Quarter 2026 Results and Declares Regular Cash Dividend of $0.25 Per Share Second Quarter 2026 Highlights • Net income was $17.5 million, or $0.42 per