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SEC EDGARAUG 31 min read$FFBC

Crawley Scott T sold $92K of FFBC

Crawley Scott T (Controller & Prin Actg Officer) sold 2,700 shares of FIRST FINANCIAL BANCORP /OH/ (FFBC) at $34.16 on 2026-08-03.

Original reporting
SEC EDGAR · Crawley Scott T
Published Aug 3, 2026, 9:24 PM UTC
Analysis
alphai AI DeskAI-generated
Added to alphai Aug 3, 2026, 9:33 PM UTC. Informational, not investment advice.
How this was made
alphai summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
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alphai market briefInsider activity
Primary signal
$FFBC
Neutral
high confidence
Mentioned
$FFBC
Relevance
3/10
alphai data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$FFBCNeutralLow
01

Why it matters

This discloses an open-market sale of 2,700 shares at $34.1600 on 2026-08-03, with holdings after sale of 22,711 shares. It does not include any company performance or guidance information.

02

Market read

Traders may note insider selling as a sentiment datapoint, but the disclosure alone is unlikely to drive a material repricing without additional company catalysts.

03

What to watch

No 10b5-1 plan is stated, but the filing also lacks any follow-on purchases, guidance changes, or other corporate events that would connect the sale to new fundamentals.

Relevance 3/10Novelty 3/10Timing: filed 2026-08-03, after-hours SEC Form 4 disclosure

Background

The article is an SEC Form 4 insider transaction for First Financial Bancorp (OH), reported by an officer (Controller & Principal Accounting Officer).

Company-level read

Ticker impact

$FFBCNeutralHigh confidence
Context

FFBC insider Form 4 shows controller Scott T Crawley sold 2,700 shares at $34.1600 on 2026-08-03, totaling $92,232.

Expected impact

Low likelihood of a sustained price move solely from this Form 4 sale.

Evidence & confidence

The filing is a single open-market sale by an officer, with no 10b5-1 plan and no accompanying company-specific operational or financial update.

Market effects

Sector

No sector-wide implication; this is company-specific insider transaction data.

Regional

No stated regional impact beyond FFBC.

Global

None indicated.

Counterpoint

What could challenge this read

The sale could be liquidity-driven (taxes, diversification) and not a bearish view, especially since the article provides no context for motives.

Key entities

  • issuer
    FIRST FINANCIAL BANCORP /OH/

    FFBC, the company whose insider transaction is disclosed on Form 4.

  • insider
    Crawley Scott T

    Controller & Principal Accounting Officer who sold 2,700 shares.

Read at source← All news

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