Mattox Timothy sold $9K of UPLD
Mattox Timothy sold 2,000 shares of Upland Software, Inc. (UPLD) at an average of $4.46 ($4.45–$4.48) across 2 trades over 2026-07-31 to 2026-08-03 under a Rule 10b5-1 trading plan.
How this was made
The 30-second read
Why it matters
The newest disclosed fact is the director’s open-market sale of 2,000 shares at an average price of about $4.4650, executed under a pre-arranged 10b5-1 plan.
Market read
This provides a fresh, company-specific insider-selling datapoint, but it is not tied to new operating or financial guidance.
What to watch
Traders may focus on the director’s post-sale holdings (39,900 shares) and whether future scheduled tranches are likely, but this article provides only the completed sale window and not the broader tranche schedule.
Background
The article is a SEC Form 4 insider transaction disclosure for Upland Software, Inc., reported via EDGAR.
Ticker impact
Upland Software director Mattox Timothy sold about 2,000 shares in open-market trades at roughly $4.45 to $4.48 per share under a 10b5-1 plan.
Low likelihood of a sustained price move solely from this Form 4; any impact is likely short-lived and sentiment-driven.
The filing is an open-market sale by a director, explicitly under a pre-arranged Rule 10b5-1 plan, and the disclosed value is relatively small versus typical company market caps. Without accompanying guidance, operational news, or enforcement action, the incremental trading signal is modest.
Market effects
Minimal. Insider-sale Form 4s generally do not change sector fundamentals.
None indicated.
None indicated.
Counterpoint
Because the sale is under a 10b5-1 plan, it may reflect scheduled liquidity needs rather than bearish expectations, so the market may overreact.
Key entities
- issuerUpland Software, Inc.
Subject of the Form 4 insider transaction disclosure.
- insiderMattox Timothy
Director who sold shares in open-market transactions under a 10b5-1 plan.