$EBAY

eBay Inc., a global commerce leader that connects millions of buyers and sellers around the world, today reported financial results for its second quarter…

EBAY INC (EBAY) filed an SEC Form 8-K — Results of Operations and Financial Condition. Exhibit 99.1 eBay Inc. Reports Second Quarter 2026 Results • Revenue of $3.1 billion, up 15% on an as-reported basis and up 14% on an FX-Neutral basis • Gross Merchandise Volume ("GMV") of $22.4 billion, up 15% on an as-reported basis and up 14% on an FX-Neutral basis • GAAP and

Original reporting
Published Aug 5, 2026, 8:07 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Aug 5, 2026, 8:17 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
AlphAI market briefEarnings
Primary signal
$EBAY
Bullish
high confidence
Mentioned
$EBAY
Relevance
9/10
AlphAI data visualization · based on SEC EDGAR 8-K
Decision brief

The 30-second read

$EBAYBullishHigh
01

Why it matters

The combination of reported Q2 financials, operating margin expansion, capital returns, and an explicit increase to full-year outlook is a direct input to earnings models and near-term positioning.

02

Market read

Traders can update valuation and expectations based on the disclosed Q2 datapoints and the raised full-year top- and bottom-line outlook.

03

What to watch

The filing excerpt emphasizes operating metrics and product initiatives, but traders should verify any disclosed risks in the full 8-K (tax rate details, segment trends, and any guidance assumptions) before extrapolating.

Relevance 9/10Novelty 9/10Timing: after-hours filing on Aug 5, 2026, for Q2 results and raised full-year outlook
AlphAI · Earnings readEBAY · Second Quarter 2026 · ended June 30, 2026

Revenue of $3.1 billion, up 15% on an as-reported basis and up 14% on an FX-Neutral basis; GMV of $22.4 billion, up 15% on an as-reported basis and up 14% on an FX-Neutral basis.

✓Strong quarter

Revenue, GMV, GAAP net income, non-GAAP net income, GAAP EPS, non-GAAP EPS, and operating margins increased year over year, while the company issued Q3 2026 guidance that includes the expected impact from Depop.

Revenue
$3.13B
15% y/y
Operating margin · GAAP
21.6%
EPS · non-GAAP
$1.60
17% y/y
Q3 2026 outlook
$3.07 - $3.12

Key metrics

shortened, hover for the filing’s print
MetricValueq/qy/y
Net revenuesGAAP$3.13B–15%
Gross Merchandise Volumeother$22.4B–15% on an as-reported basis and 14% on an FX-Neutral basis
GAAP net income from continuing operationsGAAP$552M–51%
GAAP earnings per diluted share from continuing operationsGAAP$1.21–56%
Non-GAAP net income from continuing operationsnon-GAAP$727M–13%
Non-GAAP earnings per diluted share from continuing operationsnon-GAAP$1.60–17%
GAAP operating marginGAAP21.6%––
Non-GAAP operating marginnon-GAAP28.5%––
GAAP effective tax rate for continuing operationsGAAP17.1%––
Non-GAAP effective tax rate for continuing operationsnon-GAAP17.5%––
Total advertising offerings revenueother$596M––
Total advertising offerings revenue as a percentage of GMVother2.7% of GMV––
First-party advertising products revenueother$570M–25% on an as-reported basis and 24% on an FX-Neutral basis
Operating cash flow from continuing operationsother$549M––
Free cash flow from continuing operationsother$326M––
Cash and cash equivalents and non-equity investments portfolioother$4.9B––

Q3 2026 outlook

  • Revenue$3.07 - $3.12
  • NoteFX-Neutral Y/Y Growth: 8% - 10%
  • NoteGross Merchandise Volume: $22.0 - $22.4
  • NoteGMV FX-Neutral Y/Y Growth: 10% - 12%
  • NoteDiluted GAAP EPS: $0.94 - $0.99
  • NoteDiluted Non-GAAP EPS: $1.36 - $1.42
  • NoteThis outlook includes the expected impact from Depop.

Capital returns

  • Returned $448 million to stockholders in Q2, including $310 million of share repurchases and $138 million paid in cash dividends.
  • Repurchased $310 million of its common stock, or approximately 3 million shares, in the second quarter of 2026.
  • Total repurchase authorization remaining as of June 30, 2026 was approximately $2.0 billion.
  • The Audit Committee declared a third quarter 2026 cash dividend of $0.31 per share of the company's common stock.
  • The dividend is payable on September 11, 2026 to stockholders of record as of August 28, 2026.

What drove it

  • GMV grew 15% on an as-reported basis and 14% on an FX-Neutral basis.
  • First-party advertising products on the eBay platform delivered $570 million of revenue, up 25% on an as-reported basis and up 24% on an FX-Neutral basis.
  • eBay Live posted another record quarter, with GMV growing by roughly eight times year-over-year across its seven markets.
  • The company expanded Authenticity Guarantee to more than 100 fashion brands in the U.S. and U.K.
  • The AI-powered card scanning feature surpassed 80 million cumulative scans.
  • The latest generation of Magical Listing was expanded to all new and reactivated listers in the U.K. and Germany.

Concerns

  • The non-GAAP effective tax rate used for evaluating operating results was 17.5% in 2026, up from 16.5% in 2025.
  • The company stated that the non-GAAP effective tax rate could continue to change because of significant changes in geographic earnings mix or fundamental tax law changes in major jurisdictions.
  • The $1.4 billion cash payment for Depop includes preliminary purchase price adjustments that are subject to finalization.

What to watch

  • Q3 2026 revenue guidance of $3.07 - $3.12 and FX-Neutral Y/Y Growth guidance of 8% - 10%.
  • Q3 2026 GMV guidance of $22.0 - $22.4 and FX-Neutral Y/Y Growth guidance of 10% - 12%.
  • Q3 2026 Diluted GAAP EPS guidance of $0.94 - $0.99 and Diluted Non-GAAP EPS guidance of $1.36 - $1.42.
  • The expected impact from Depop in the Q3 2026 outlook.
  • Finalization of preliminary purchase price adjustments related to the Depop acquisition.
  • Progress in first-party advertising products, which delivered $570 million of revenue in the second quarter of 2026.

Balance sheet and cash flow

  • Generated $549 million of operating cash flow and $326 million of free cash flow during the second quarter of 2026 from continuing operations.
  • Cash and cash equivalents and non-equity investments portfolio totaled $4.9 billion as of June 30, 2026.
  • The Depop transaction closed on July 30, 2026.
  • eBay paid $1.4 billion in cash, inclusive of preliminary purchase price adjustments, subject to finalization.

Analysis

eBay reported broad year-over-year growth in the second quarter of 2026. Net revenues were $3,134 million, up 15%, and GMV was $22.4 billion, up 15% on an as-reported basis and 14% on an FX-Neutral basis. The reported growth in GMV alongside revenue growth points to continued marketplace activity, with the company highlighting eBay Live, collectibles, fashion resale, Motors P&A, Vehicles, and AI-enabled listing tools as areas of operating focus.

Profitability improved materially on a GAAP basis. GAAP net income from continuing operations was $552 million, up 51%, and GAAP diluted EPS was $1.21, up 56%. GAAP operating margin increased to 21.6% from 17.6%. Non-GAAP operating margin increased to 28.5% from 28.3%, while non-GAAP net income from continuing operations increased 13% to $727 million and non-GAAP diluted EPS increased 17% to $1.60. The GAAP effective tax rate was 17.1%, compared with 22.6% in the second quarter of 2025.

Advertising remained a notable monetization contributor. Total advertising offerings generated $596 million of revenue, representing 2.7% of GMV. First-party advertising products delivered $570 million of revenue and grew 25% on an as-reported basis and 24% on an FX-Neutral basis. The company also cited record eBay Live GMV, which grew by roughly eight times year-over-year across seven markets, and continued product investments such as Magical Listing, card scanning, Authentication Guarantee, and Guaranteed Fit.

Cash generation and shareholder returns remained meaningful during the quarter. eBay generated $549 million of operating cash flow and $326 million of free cash flow from continuing operations. It returned $448 million to stockholders, comprising $310 million of repurchases and $138 million of cash dividends, and had approximately $2.0 billion of repurchase authorization remaining as of June 30, 2026. Cash and cash equivalents and non-equity investments totaled $4.9 billion as of that date.

The Q3 2026 outlook includes the expected impact from Depop, which eBay acquired on July 30, 2026. Guidance calls for revenue of $3.07 - $3.12, GMV of $22.0 - $22.4, Diluted GAAP EPS of $0.94 - $0.99, and Diluted Non-GAAP EPS of $1.36 - $1.42. Management stated it is increasing its full-year top- and bottom-line outlook, but the filing text does not provide numerical full-year guidance. The $1.4 billion cash payment for Depop includes preliminary purchase price adjustments subject to finalization.

Management, verbatim

eBay's second quarter delivered meaningful, broad-based momentum driven by continued innovation and focused execution against our strategic roadmap. This quarter once again demonstrated our ability to focus on our strategic priorities while still delivering strong growth in operating income and EPS.

Jamie Iannone, Chief Executive Officer at eBay

Our second quarter results and continued GMV growth reflect our leadership in the categories that matter most to our buyers and sellers while building an even stronger, more resilient eBay. Given the strong momentum we are seeing in our business, we are increasing our full-year top- and bottom-line outlook.

Peggy Alford, Chief Financial Officer at eBay

Not in the filing

stated, not guessed
  • Gross profit and gross margin.
  • GAAP operating income and non-GAAP operating income.
  • Prior-year GMV value.
  • Prior-year total advertising offerings revenue and prior-year advertising revenue as a percentage of GMV.
  • Prior-year operating cash flow and free cash flow.
  • Prior-quarter comparisons for reported financial and operational metrics.
  • Reportable segment revenue, segment profitability, and segment comparisons.
  • Debt balances and net debt.
  • Numerical full-year 2026 guidance.
  • Q3 2026 guidance for gross margin, operating expenses, and tax rate.
  • Prior-period outlook for comparison against actual results.

AlphAI analysis generated from the company’s SEC earnings filing (Form 8-K Item 2.02, or Form 6-K for a foreign private issuer). Every figure was cross-checked against the filing text; consensus estimates, price targets and share-price reactions are not shown because they are not in the filing. AI-generated research, not investment advice.

Background

This is an SEC Form 8-K (Item 2.02) with eBay’s Q2 2026 results and business highlights, including the Depop acquisition close and multiple product/marketplace initiatives.

Company-level read

Ticker impact

$EBAYBullishHigh confidence
Context

eBay reported Q2 2026 results with revenue $3.1B (+15%), GMV $22.4B (+15%), and GAAP EPS $1.21, plus a higher full-year outlook.

Expected impact

Likely positive bias for the next session and into guidance digestion, with focus on whether the raised outlook is credible versus expectations.

Evidence & confidence

The filing discloses multiple hard datapoints (revenue, GMV, EPS, operating margins, cash flow) and explicitly states the company is increasing its full-year top- and bottom-line outlook, which is a direct catalyst for estimates and positioning.

Market effects

Strength in e-commerce marketplace metrics (GMV, advertising mix, margins) can support sentiment toward online retail platforms and recommerce themes.

No specific regional shock is disclosed; updates are described across U.S., U.K., Germany, Australia, and Canada.

Depop acquisition and cross-border authenticity and listing tooling reinforce global recommerce engagement, but the filing is primarily company-specific.

Counterpoint

Raised full-year outlook may already be partially priced; investors may scrutinize sustainability of GMV growth and margin gains versus competitive intensity and ad monetization.

Key entities

  • eBay Inc.

    Reported Q2 2026 revenue, GMV, EPS, margins, cash flow, and increased full-year outlook in an 8-K.

  • Depop Limited

    eBay closed its acquisition on July 30, 2026, adding a C2C fashion marketplace.

Every EBAY earnings report

This story covers one filing. The ticker page keeps them all: each quarter's reported metrics with year-over-year and sequential comparisons, segments, guidance, and how the numbers landed against the company's own prior outlook.

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