$SBUX

BREWER BRADY sold $236K of SBUX

BREWER BRADY (ceo, International) sold 2,229 shares of STARBUCKS CORP (SBUX) at $105.99 ($0.24M total) on 2026-08-05 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · BREWER BRADY
Published Aug 6, 2026, 9:55 PM UTC
Analysis
alphai AI DeskAI-generated
Added to alphai Aug 6, 2026, 9:58 PM UTC. Informational, not investment advice.
How this was made
alphai summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
alphai market briefInsider activity
Primary signal
$SBUX
Neutral
medium confidence
Mentioned
$SBUX
Relevance
3/10
alphai data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$SBUXNeutralLow
01

Why it matters

The newest information is the specific open-market sale size, price ($105.9900/share), and that it was executed under a pre-arranged 10b5-1 plan.

02

Market read

Traders may note insider selling, but the 10b5-1 structure makes it less actionable for fundamental repricing.

03

What to watch

The filing does not indicate whether other insiders sold/bought around the same time, nor does it provide any new operational or financial guidance.

Relevance 3/10Novelty 3/10Timing: filed after-hours on 2026-08-06, covering a sale dated 2026-08-05

Background

The article is a SEC Form 4 insider transaction disclosure for Starbucks, reported via EDGAR.

Company-level read

Ticker impact

$SBUXNeutralMedium confidence
Context

Starbucks CEO Brewer Brady sold 2,229 shares in an open-market transaction for about $236,251, under a pre-arranged 10b5-1 plan.

Expected impact

Low likelihood of a sustained price move; any reaction is likely limited to short-term sentiment around insider selling.

Evidence & confidence

Form 4 insider sales are common and the filing specifies a pre-arranged 10b5-1 plan, which typically reduces interpretive signal versus discretionary selling.

Market effects

Minimal; insider sale at a mega-cap coffee retailer does not materially change sector fundamentals.

None.

None.

Counterpoint

Because the sale is explicitly under a 10b5-1 plan, it may reflect routine liquidity needs rather than bearish expectations.

Key entities

  • Starbucks Corp

    Subject of the Form 4 insider transaction disclosure.

  • Brewer Brady

    Starbucks CEO, International, who sold shares under a 10b5-1 plan.

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