Mattox Timothy sold $9K of UPLD
Mattox Timothy sold 2,000 shares of Upland Software, Inc. (UPLD) at an average of $4.43 ($4.33–$4.53) across 2 trades over 2026-08-04 to 2026-08-05 under a Rule 10b5-1 trading plan.
How this was made
The 30-second read
Why it matters
The disclosure updates the record of insider activity but does not provide new operational or financial guidance.
Market read
Traders may note insider selling, but the 10b5-1 framing and small size suggest limited incremental trading edge.
What to watch
The dollar value is modest ($8,860) and the trades occurred over two days, so the signal-to-noise for price impact is low.
Background
The article is an SEC Form 4 insider transaction disclosure for Upland Software, Inc.
Ticker impact
Upland Software director Mattox Timothy sold 2,000 shares in open-market trades at $4.33 to $4.53, per a new SEC Form 4 filed Aug 6.
Low likelihood of a sustained price move solely from this filing; any reaction is likely muted.
The filing specifies a Rule 10b5-1 pre-arranged plan and an open-market sale by a director, which typically reduces interpretive value versus discretionary selling.
Market effects
No clear sector read-through from a single director 10b5-1 sale.
None indicated.
None indicated.
Counterpoint
Even with a 10b5-1 plan, repeated insider selling can coincide with internal caution; traders may still watch for follow-on disclosures.
Key entities
- issuerUpland Software, Inc.
Subject of the Form 4 insider sale disclosure.
- insiderMattox Timothy
Director who executed open-market sales under a pre-arranged 10b5-1 plan.