Cars.com Reports Second Quarter 2026 Results
Cars.com Inc. (CARS) filed an SEC Form 8-K — Results of Operations and Financial Condition. Ehibit 99.1 Cars.com Reports Second Quarter 2026 Results Delivered expected revenue growth and strong profitability, underpinned by focused strategy with highest Marketplace revenue growth in five years • Revenue grew to $179.9 million, up 1% year-over-year and in line with guida
How this was made
The 30-second read
Why it matters
Traders can reprice near-term expectations using the provided Q3 revenue and EBITDA margin guidance and the reaffirmed FY 2026 ranges, while monitoring whether OEM advertising pressure persists.
Market read
The filing combines a fresh earnings print with explicit Q3 and FY 2026 guidance and a buyback pace update, creating a clear catalyst for positioning.
What to watch
Dealer count declined Y/Y and Solutions adoption weakened, meaning Marketplace growth may depend on continued product execution and dealer participation.
Cars.com Reports Second Quarter 2026 Results Delivered expected revenue growth and strong profitability, underpinned by focused strategy with highest Marketplace revenue growth in five years
Revenue grew 1% year-over-year and was in line with guidance, while Adjusted EBITDA grew 4% and its 29.4% margin exceeded the 28% to 29% guidance range. Marketplace revenue grew over 7% year-over-year, although OEM and National revenue declined 18% and traffic and unique visitors declined year-over-year.
Key metrics
shortened, hover for the filing’s print| Metric | Value | q/q | y/y |
|---|---|---|---|
| RevenueGAAP | $179.9M | – | 1% |
| Net incomeGAAP | $14.3M | – | 103% |
| Adjusted net incomenon-GAAP | $28.7M | – | 9% |
| Adjusted EBITDAnon-GAAP | $53M | – | 4% |
| Adjusted EBITDA marginnon-GAAP | 29.4% of revenue | – | – |
| Net income per diluted shareGAAP | $0.25 per diluted share | – | 127% |
| Adjusted net income per diluted sharenon-GAAP | $0.51 per diluted share | – | 22% |
| Total operating expensesGAAP | $152.1M | – | down 7% year-over-year |
| Adjusted operating expensesnon-GAAP | $144.3M | – | down 6% year-over-year |
| Average Monthly Unique Visitorsother | 22.8M | (12%) | (14%) |
| Traffic (“Visits”)other | 143M | (10%) | (12%) |
| Monthly Average Revenue Per Dealer (“ARPD”)other | $2,500 | 1% | 3% |
| Dealer Customersother | 19,343 | NM | NM |
| Net cash provided by operating activitiesGAAP | $55.6M | – | – |
| Free cash flownon-GAAP | $43.5M | – | – |
| Total debt outstandingGAAP | $450M | – | – |
| Total liquidityother | $333.3M | – | – |
| Cash and cash equivalentsGAAP | $33.3M | – | – |
| Revolver capacityother | $300M | – | – |
Segments
| Segment | Revenue | q/q | y/y |
|---|---|---|---|
| Subscription-based Dealer revenuePrimarily driven by improved Marketplace value delivery and dealer count, partially offset by a decline in media products. | $163.3M | – | 3% |
| OEM and National revenueConsistent with previously communicated expectations of OEM advertising. | $13.6M | – | down 18% year-over-year |
Amounts quoted below without a unit are in thousands, as in the filing’s tables. Per-share figures are as printed.
Third Quarter 2026 and Full Year 2026 outlook
- RevenueThird Quarter 2026: flat to up 2% year-over-year; Full Year 2026: flat to up 2% year-over-year
- NoteThird Quarter 2026 Adjusted EBITDA margin: between 28.5% and 29.5%
- NoteFull Year 2026 Adjusted EBITDA margin: between 29.0% to 30.0%
- NoteThe Company’s 2026 share repurchase target remains $90 million
Capital returns
- The Company repurchased 3.7 million shares of common stock for $37 million in the second quarter ended June 30, 2026.
- The Company repurchased 6.2 million shares of common stock for $57 million year-to-date in 2026.
- Shares repurchased and retired year-to-date through June 30, 2026 represent over 10% of the Company’s common shares outstanding as of prior year end.
- As of June 30, 2026, approximately $116.6 million remains available under the current share repurchase authorization, which expires in February 2028.
- The Company’s 2026 share repurchase target remains $90 million.
What drove it
- Marketplace revenue grew over 7% year-over-year and represents the fastest quarterly growth rate since 2021.
- Subscription-based Dealer revenue was driven by improved Marketplace value delivery and dealer count.
- Lower depreciation and amortization was the largest driver of lower operating expenses.
- Expenses were broadly down, reflecting improving operating leverage and a partial quarter of efficiencies associated with April cost reduction activities.
- Dealer Verified Listings launched on marketplace, adding inspection and pricing insights onto vehicle listings.
- Traffic and UV performance reflects a deliberate strategic shift to value delivery, which produced year-to-date growth in lead volume.
Concerns
- OEM and National revenue was down 18% year-over-year.
- OEM and National revenue is expected to reflect ongoing pressure in OEM advertising investment.
- Average Monthly Unique Visitors declined (14%) year-over-year and Traffic (“Visits”) declined (12%) year-over-year.
- Dealer count declined slightly year-over-year, reflecting lower Solutions adoption that was partially offset by Marketplace strength.
- Revenue guidance for the third quarter and full year calls for flat to up 2% year-over-year.
What to watch
- Continued Dealer revenue growth and Marketplace improvement in the third quarter.
- OEM advertising investment pressure.
- Third Quarter 2026 Adjusted EBITDA margin guidance of between 28.5% and 29.5%.
- Full Year 2026 Adjusted EBITDA margin guidance of between 29.0% to 30.0%.
- Progress toward the $90 million 2026 share repurchase target.
- Marketplace dealer customers, which grew 2% year-over-year and reached four consecutive quarters of year-over-year subscriber growth.
Balance sheet and cash flow
- Net cash provided by operating activities for the six-month period ended June 30, 2026 was $55.6 million, compared to $55.7 million in the prior year.
- Free cash flow for the six-month period ended June 30, 2026 totaled $43.5 million, compared to $41.8 million in the prior year.
- Total debt outstanding was $450.0 million as of June 30, 2026.
- Total liquidity as of June 30, 2026 was $333.3 million, which is defined as Cash and cash equivalents of $33.3 million and revolver capacity of $300.0 million.
Analysis
Cars.com reported second-quarter revenue of $179.9 million, up 1% year-over-year and in line with guidance. The operating picture was led by Marketplace revenue growth of over 7% year-over-year, described as the fastest quarterly growth rate since 2021. Subscription-based Dealer revenue increased 3% year-over-year to $163.3 million, while OEM and National revenue fell 18% year-over-year to $13.6 million amid expected pressure in OEM advertising.
Profitability improved faster than revenue. Total operating expenses declined 7% year-over-year to $152.1 million, with lower depreciation and amortization identified as the largest driver, alongside broad expense reductions and partial-quarter April cost-reduction efficiencies. Net income increased 103% year-over-year to $14.3 million. Adjusted EBITDA increased 4% year-over-year to $53.0 million, and the 29.4% Adjusted EBITDA margin exceeded the 28% to 29% guidance range.
Operating indicators were mixed. Average Monthly Unique Visitors were 22.8 million, down (14%) year-over-year and (12%) sequentially, while Traffic (“Visits”) was 143.0 million, down (12%) year-over-year and (10%) sequentially. Management attributed the traffic and UV performance to a strategic shift to value delivery that produced year-to-date growth in lead volume. ARPD rose to $2,500, while Dealer Customers were 19,343; the company said Marketplace dealer customers grew 2% year-over-year despite a slight year-over-year decline in total dealer count tied to lower Solutions adoption.
Cash generation over the six-month period was $55.6 million of net cash provided by operating activities and $43.5 million of free cash flow. The company had $450.0 million of total debt outstanding and $333.3 million of total liquidity as of June 30, 2026. Capital allocation remained focused on repurchases, with 3.7 million shares repurchased for $37 million during the quarter and 6.2 million shares for $57 million year-to-date.
The outlook was reaffirmed for full-year revenue of flat to up 2% year-over-year and an Adjusted EBITDA margin of between 29.0% to 30.0%. Third-quarter revenue is expected to be flat to up 2% year-over-year, with an Adjusted EBITDA margin between 28.5% and 29.5%. The central issues for the next period are sustained Marketplace and Dealer growth, the durability of operating efficiencies, and the ongoing OEM advertising pressure.
Management, verbatim
We delivered revenue and profitability growth in the second quarter while making steady progress on our Marketplace-focused strategy. Deliberate prioritization of Marketplace product, processes, and organizational improvements drove Marketplace revenue growth to its highest level since 2021, more than offsetting the expected decline in OEM revenue. New product launches, such as Dealer Verified Listings, as well as stronger customer value delivery through more precise audience targeting, are encouraging signals. Looking ahead, we will deploy these learnings and operational drivers across our ecosystem to deliver sustainable long-term growth and value creation.
Tobias Hartmann, Chief Executive Officer of Cars.com, Inc.
Second quarter financial performance was anchored by strong Marketplace growth, coupled with improved operating leverage and Adjusted EBITDA margin outperformance. We also continued to return significant capital to stockholders, and are pacing comfortably to our $90 million share repurchase target for 2026. Looking ahead, we remain focused on efficient and disciplined growth to create long-term value for stakeholders.
Sonia Jain, Chief Financial Officer of Cars.com, Inc.
Not in the filing
stated, not guessed- GAAP gross profit and gross margin
- GAAP operating income
- GAAP operating margin
- GAAP tax rate
- Quarterly net cash provided by operating activities
- Quarterly free cash flow
- Capital expenditures
- Cash and cash equivalents prior-year and prior-quarter comparison
- Total debt prior-year and prior-quarter comparison
- Revenue contribution and dollar amount for Marketplace revenue
- Revenue contribution and dollar amount for media products
- Prior-period Adjusted operating expenses amount
- Prior-quarter total operating expenses
- Prior-quarter net income, adjusted net income, Adjusted EBITDA and earnings per share
- Dividend information
- Previous-release outlook for comparison
Written by an AI language model from the company’s SEC earnings filing (Form 8-K Item 2.02, or Form 6-K for a foreign private issuer). Every figure is checked against the filing text, and a metric the filing does not print, or whose value, prior period and change do not add up, is dropped from the metrics. The model can still misread a table, in the metrics or in the text, so check a number in the filing before you rely on it. Consensus estimates, price targets and share-price reactions are not shown because they are not in the filing. AI-generated research, not investment advice.
Background
Cars.com filed an SEC 8-K with Q2 2026 results and updated outlook, emphasizing its Marketplace-focused strategy.
Ticker impact
Cars.com reported Q2 2026 revenue of $179.9M (+1% YoY) and Adjusted EBITDA of $53.0M (29.4% margin), plus Q3 and FY 2026 guidance.
Likely modest positive bias for the stock on earnings-day positioning, with focus on whether Marketplace momentum can offset OEM advertising pressure.
The filing provides fresh, decision-relevant datapoints: Q2 results, capital return via buybacks, and explicit Q3 and FY 2026 guidance ranges.
Market effects
Reinforces a shift toward marketplace-led monetization and operating leverage in online automotive classifieds.
No specific regional spillover beyond US auto retail advertising demand.
Limited direct global impact; primarily US dealer and OEM advertising dynamics.
Counterpoint
OEM and National revenue fell 18% YoY, and traffic/UV declined, so the margin story may not fully translate into durable top-line acceleration.
Key entities
- public_companyCars.com Inc.
NYSE-listed online automotive marketplace reporting Q2 2026 results and guidance.
- executiveTobias Hartmann
CEO quoted on Marketplace progress and operational drivers.
- executiveSonia Jain
CFO quoted on capital return and outlook.
