$TOST

Gomez Elena sold $602K of TOST

Gomez Elena (President, CFO) sold 17,076 shares of Toast, Inc. (TOST) at an average of $35.28 ($35.02–$36.11, $0.60M total) across 3 trades over 2026-08-05 to 2026-08-06 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · Gomez Elena
Published Aug 7, 2026, 8:32 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Aug 7, 2026, 9:12 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
AlphAI market briefInsider activity
Primary signal
$TOST
Neutral
medium confidence
Mentioned
$TOST
Relevance
4/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$TOSTNeutralLow
01

Why it matters

The newest fact is the disclosed sale size, dates, and weighted-average price range, which can marginally influence sentiment but does not introduce new company fundamentals.

02

Market read

A routine officer 10b5-1 sale totaling about $602K is disclosed; absent other news, it is unlikely to drive a durable repricing.

03

What to watch

Traders may over-weight insider sales; without accompanying changes in guidance, contracts, or investigations, the practical trading edge is usually small.

Relevance 4/10Novelty 3/10Timing: filed after-hours on 2026-08-07, covering sales dated 2026-08-05 to 2026-08-06

Background

The article is an SEC Form 4 insider transaction disclosure for Toast, Inc., reporting open-market sales by the CFO under a 10b5-1 plan.

Company-level read

Ticker impact

$TOSTNeutralMedium confidence
Context

Toast Form 4 shows CFO Gomez Elena sold 17,076 shares in open-market trades under a pre-arranged 10b5-1 plan for about $602K.

Expected impact

Likely limited, short-lived impact unless paired with other company-specific news.

Evidence & confidence

The filing is a routine 10b5-1 open-market sale by an officer; it signals liquidity/portfolio actions more than a fundamental change, and no new guidance or business event is disclosed.

Market effects

Minimal, as this is company-specific insider transaction data with no sector-wide regulatory or competitive signal.

None indicated; the disclosure is US-focused and not tied to a broader regional event.

None indicated; no international transaction or cross-border regulatory action is mentioned.

Counterpoint

Because the trades are explicitly under a pre-arranged 10b5-1 plan, the sale may be mechanically scheduled and not informative about near-term fundamentals.

Key entities

  • Toast, Inc.

    Subject of the Form 4 insider transaction disclosure.

  • Gomez Elena

    President and CFO who sold shares in open-market trades under a 10b5-1 plan.

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

Related articles

$TOSTMed

Toast (TOST) Stock Trades Up, Here Is Why

Toast (TOST) shares rose 3.4% after announcing a partnership with Innspire to integrate mobile ordering for hotels. The deal expands Toast's market and strengthens its POS system. TOST closed at $34.96, up 1.9% from the previous day. The stock is volatile, with a 22.6% drop from its 52-week high.

$TOSTHighAI 9/10

Toast Q2 Earnings Call Highlights

Toast (NYSE:TOST) reported Q2 SaaS ARR up 27% and subscription gross profit up 32%, with SaaS gross margin up about 240 bps. Payments ARR rose 23% and fintech gross profit rose 26%. Total take rate was 98 bps. Toast highlighted Toast IQ Grow, expects new-market ARR near $200M, raised 2026 outlook, and guided Q3 adjusted EBITDA of $210M-$220M.

$TOSTMed

Boosted Google Maps – Digital Transactions

Google announced Ask Maps in Google Maps, using Gemini AI to let users order food via multi-step requests and route-based restaurant selection. Square (Block) and Toast are early POS partners, syncing menus and enabling checkout through Square or Toast apps. Uber Eats support is coming, and Toast will promote $5 Toast Cash for orders via Ask Maps.