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SEC EDGARAUG 72 min read$BOX

Nottebohm Olivia sold $189K of BOX

Nottebohm Olivia (Chief Operating Officer) sold 5,834 shares of BOX INC (BOX) at $32.31 ($0.19M total) on 2026-08-07 under a Rule 10b5-1 trading plan.

Original reporting
SEC EDGAR · Nottebohm Olivia
Published Aug 7, 2026, 10:07 PM UTC
Analysis
AlphAI AI DeskAI-generated
Added to AlphAI Aug 7, 2026, 10:12 PM UTC. Informational, not investment advice.
How this was made
AlphAI summarizes source reporting and applies a structured AI analysis for relevance, timing, sentiment and ticker impact. Always verify material claims with the original publisher.
About AlphAI AI DeskScoring methodologyReport an issue
AlphAI market briefInsider activity
Primary signal
$BOX
Neutral
high confidence
Mentioned
$BOX
Relevance
3/10
AlphAI data visualization · based on SEC EDGAR
Decision brief

The 30-second read

$BOXNeutralLow
01

Why it matters

The disclosure updates the record of insider activity but does not introduce new company performance, guidance, or regulatory developments.

02

Market read

Traders may monitor insider activity, but a single 10b5-1 sale typically has limited incremental impact absent other catalysts.

03

What to watch

The filing does not reveal intent beyond the plan terms; without context on prior sales, total insider ownership trends, or concurrent company news, the signal is weak.

Relevance 3/10Novelty 3/10Timing: Filed 2026-08-07, after-hours SEC Form 4 disclosure

Background

This is a SEC Form 4 insider transaction for BOX, reported as an open-market sale by the COO under a pre-arranged Rule 10b5-1 plan.

Company-level read

Ticker impact

$BOXNeutralHigh confidence
Context

BOX discloses an insider open-market sale by COO Olivia Nottebohm for 5,834 shares at $32.3120 on 2026-08-07 under a 10b5-1 plan.

Expected impact

Low near-term impact; any reaction is likely muted unless paired with other company-specific news.

Evidence & confidence

The filing is a Form 4 insider transaction, explicitly tied to a pre-arranged 10b5-1 plan, and provides no new operational or financial guidance.

Market effects

Sector

Minimal; insider selling in a single software/enterprise-services name does not materially change sector fundamentals.

Regional

None indicated.

Global

None indicated.

Counterpoint

What could challenge this read

Even with a 10b5-1 plan, repeated insider selling can coincide with management’s view of near-term valuation risk, so some traders may treat it as a mild caution signal.

Key entities

  • issuer
    BOX

    Company whose insider transaction is reported on Form 4.

  • insider
    Olivia Nottebohm

    Chief Operating Officer reporting the sale.

Read at source← All news

Full insider trading history

This story covers one filing. See everything behind it: every insider buy and sell on record, 10b5-1 plans, late filings, and which officers and directors are trading.

BOX insider trading history →

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